Features Hyaluronic acid, an innovative ingredient in haircare. Intensely hydrates and rebalances the scalp while adding moisture, body and suppleness to the hair.
Cleanse hair with Bain Substantif. Rinse. Towel-dry hair and apply a quarter-sized amount onto hair in sections. Leave on for 5-10 minutes. Emulsify with warm water, then rinse with cold water.
HOW DOES IT WORK?
In order to satisfy the needs of mature hair, AGE PREMIUM incorporates three new technologies:
- SYSTÈME PRO-SUPPLENIUM - HYALURONIC ACID - INTRA CYLANE™
SYSTÈME PRO-SUPPLENIUM Système Pro-Supplenium is the transversal technology of the at-home range. It contains 5 active ingredients for 3 main actions:
ANTI-POROSITY Ingredient: Calcium derivative Action: delivers essential minerals and forms a protective shield to strengthen weakened hair.
FIBER REINFORCEMENT Ingredients: Vitamin F derivative, Ceramide Action: Provides an energetic nutritional boost to the fiber, while repairing and protecting the integrity of the intercellular cement.
For the first time, Recherche Avancée L'Oréal has incorporated Hyaluronic Acid into a hair product. Just as it works on the skin, Hyaluronic Acid helps to intensely hydrate and rebalance the scalp. It preserves the hydration of scalp tissue, bringing additional comfort to the scalp’s epidermis.
Result: The scalp is hydrated, nourished and soothed, regaining its original vitality.
INTRA CYLANE™
INTRA CYLANE™ = INJECTION OF MATERIAL INTO THE HAIR FIBER
On contact with water, the intra cylane molecule instantly expands, developing into a 3-dimensional network which acts as a framework for the hair fiber, strengthening it from within. Hair is left feeling and looking thicker with added density and improved styling manageability.
BAIN SUBSTANTIF
Rejuvenating Shampoo for Mature Hair 250ML - $ 34.00
THE FIRST REVITALIZING FILLER SERVICETO DENSIFY AND STRENGTHEN MATURE HAIR FROM WITHIN
The ritual: This revitalizing filler service combines Intra-Cylane™, an innovation from la Recherche Avancée L’Oréal, with essential ingredients to reinforce mature hair. On contact with water, this filler instantly expands, acting as a framework for the hair fiber.
The result: Mature hair is instantly strengthened from within, with added density and improved styling manageability.
MASQUE SUBSTANTIF
For Mature Hair & Scalp
REPLENISHES ESSENTIAL MINERALS AND PROTECTIVE AGENTS GIVING TIME-WEAKENED HAIR MOURISHMENT, DENSITY AND VITALITY
The ritual: This revitalizing masque features the unprecedented combination of Hyaluronic Acid to hydrate and rebalance the scalp with Pro-Supplenium System to nourish, strengthen and protect mature hair and scalp.
The result: Hair's inner structure is replenished and protected to renew hair strength, elasticity and vibrancy. Scalp is hydrated, supple and smooth, with restored vitality.
With time, women suffer from biological deficiencies that lead to aging. Not only do bones and skin age but hair changes too, becoming visibly thinner and more vulnerable. For Kérastase, this transformation can be explained by 3 characteristics present in mature hair:
- FIBRO-POROSITY* - LOSS of DENSITY - DRY SCALP
*Hair condition characterized by excessive weakness in the hair fibre due to deficiencies in the hair and a loss of melanin.
WHAT IS FIBRO-POROSITY ? An excessive weakness specific to mature hair, which can be explained by three characteristics:
1 . YOUR HAIR IS STRUCTURALLY WEAKENED The intercellular cement in mature hair may be impaired. Age Premium contains ingredients that help to strengthen the hair and improve elasticity.
2 . YOUR HAIR IS MORE SENSITIVE TO RADIATION The whitening of hair over time is due to a gradual reduction in melanin, the color pigment of the hair. Melanin traditionally performs a protective role and absorbs some of the sun's rays. White hair is therefore more sensitive when exposed to the sun. With exposure to UV rays, the hair becomes weak.
3 . IMPAIRMENT OF THE SURFACE CONDITION OF YOUR HAIR The effects of the environment can lead to the erosion of the cells on the surface hair fibre. The hair can become more fragile, damaged and dull.
WHAT IS LOSS OF DENSITY ? A reduction in the overall mass of your hair.
1 . YOUR HAIR IS VISIBLY THIN The root of your hair is lodged in the follicle (envelope of the hair), which is irrigated by blood capillaries. With age, the number of blood capillaries diminishes and the blood's microcirculation is less efficient. Blood supply is disrupted, leading to thinning of the hair.
2 . YOUR HAIR DENSITY DECREASES Hair density, in other words the number of hairs per cm² on the scalp's surface, tends to decrease leading to hair that appears impoverished and sparse. At the age of 50 hair coverage may decrease up to 40% compared to age 30.
WHAT IS DRY SCALP? A sign of biological slowing down explained by a reduction in sebum production.
1 . SEBUM PROTECTS THE SCALP Located in the dermis, the sebaceous glands produce sebum. After being excreted on the surface of the scalp, sebum combines with sweat to create the hydrolipidic layer that protects the scalp and ensures elasticity of the hair.
2 . WITH AGE, THE AMOUNT OF SEBUM DECREASES With age hormonal imbalances lead to a continual reduction in the amount of sebum produced. The scalp is less protected and is prone to becoming dry. Similarly, the hair fiber is more vulnerable and less lubricated. Thus the hair tends to become drier, lacking softness and shine.
Emma Belli, Vice President of the L'Oreal R&D Haircare labs, explains the technology in Age Premium and how it addresses the specific needs of mature hair.
Emma Belli, Vice President of the L'Oreal R&D Haircare labs, explains the characteristics and needs of mature hair.
Jamie from the Ricardo Rojas salon, shares his thoughts on the new Age Premium range designed for mature hair weakened by metabolic changes.
