Features Hyaluronic acid, an innovative ingredient in haircare. Intensely hydrates and rebalances the scalp while adding moisture, body and suppleness to the hair.
Cleanse hair with Bain Substantif. Rinse. Towel-dry hair and apply a quarter-sized amount onto hair in sections. Leave on for 5-10 minutes. Emulsify with warm water, then rinse with cold water.
HOW DOES IT WORK?
In order to satisfy the needs of mature hair, AGE PREMIUM incorporates three new technologies:
- SYSTÈME PRO-SUPPLENIUM - HYALURONIC ACID - INTRA CYLANE™
SYSTÈME PRO-SUPPLENIUM Système Pro-Supplenium is the transversal technology of the at-home range. It contains 5 active ingredients for 3 main actions:
ANTI-POROSITY Ingredient: Calcium derivative Action: delivers essential minerals and forms a protective shield to strengthen weakened hair.
FIBER REINFORCEMENT Ingredients: Vitamin F derivative, Ceramide Action: Provides an energetic nutritional boost to the fiber, while repairing and protecting the integrity of the intercellular cement.
For the first time, Recherche Avancée L'Oréal has incorporated Hyaluronic Acid into a hair product. Just as it works on the skin, Hyaluronic Acid helps to intensely hydrate and rebalance the scalp. It preserves the hydration of scalp tissue, bringing additional comfort to the scalp’s epidermis.
Result: The scalp is hydrated, nourished and soothed, regaining its original vitality.
INTRA CYLANE™
INTRA CYLANE™ = INJECTION OF MATERIAL INTO THE HAIR FIBER
On contact with water, the intra cylane molecule instantly expands, developing into a 3-dimensional network which acts as a framework for the hair fiber, strengthening it from within. Hair is left feeling and looking thicker with added density and improved styling manageability.
BAIN SUBSTANTIF
Rejuvenating Shampoo for Mature Hair 250ML - $ 36.00
With time, women suffer from biological deficiencies that lead to aging. Not only do bones and skin age but hair changes too, becoming visibly thinner and more vulnerable. For Kérastase, this transformation can be explained by 3 characteristics present in mature hair:
- FIBRO-POROSITY* - LOSS of DENSITY - DRY SCALP
*Hair condition characterized by excessive weakness in the hair fibre due to deficiencies in the hair and a loss of melanin.
WHAT IS FIBRO-POROSITY ? An excessive weakness specific to mature hair, which can be explained by three characteristics:
1 . YOUR HAIR IS STRUCTURALLY WEAKENED The intercellular cement in mature hair may be impaired. Age Premium contains ingredients that help to strengthen the hair and improve elasticity.
2 . YOUR HAIR IS MORE SENSITIVE TO RADIATION The whitening of hair over time is due to a gradual reduction in melanin, the color pigment of the hair. Melanin traditionally performs a protective role and absorbs some of the sun's rays. White hair is therefore more sensitive when exposed to the sun. With exposure to UV rays, the hair becomes weak.
3 . IMPAIRMENT OF THE SURFACE CONDITION OF YOUR HAIR The effects of the environment can lead to the erosion of the cells on the surface hair fibre. The hair can become more fragile, damaged and dull.
WHAT IS LOSS OF DENSITY ? A reduction in the overall mass of your hair.
1 . YOUR HAIR IS VISIBLY THIN The root of your hair is lodged in the follicle (envelope of the hair), which is irrigated by blood capillaries. With age, the number of blood capillaries diminishes and the blood's microcirculation is less efficient. Blood supply is disrupted, leading to thinning of the hair.
2 . YOUR HAIR DENSITY DECREASES Hair density, in other words the number of hairs per cm² on the scalp's surface, tends to decrease leading to hair that appears impoverished and sparse. At the age of 50 hair coverage may decrease up to 40% compared to age 30.
WHAT IS DRY SCALP? A sign of biological slowing down explained by a reduction in sebum production.
1 . SEBUM PROTECTS THE SCALP Located in the dermis, the sebaceous glands produce sebum. After being excreted on the surface of the scalp, sebum combines with sweat to create the hydrolipidic layer that protects the scalp and ensures elasticity of the hair.
2 . WITH AGE, THE AMOUNT OF SEBUM DECREASES With age hormonal imbalances lead to a continual reduction in the amount of sebum produced. The scalp is less protected and is prone to becoming dry. Similarly, the hair fiber is more vulnerable and less lubricated. Thus the hair tends to become drier, lacking softness and shine.
Emma Belli, Vice President of the L'Oreal R&D Haircare labs, explains the technology in Age Premium and how it addresses the specific needs of mature hair.
Emma Belli, Vice President of the L'Oreal R&D Haircare labs, explains the characteristics and needs of mature hair.
Jamie from the Ricardo Rojas salon, shares his thoughts on the new Age Premium range designed for mature hair weakened by metabolic changes.
Matthew Morris
Matthew Morris Salon - Denver, CO
Huile Céleste is one of my new favorite essentials. The glamorous look with its shimmering golden glitter paired with an intoxicating aroma is a hit with everyone who gets their hands on it. For added care while in the sun, layer Huile Céleste on large sections of hair. Leave it down and beachy, toss it in a messy side knot, whatever you do, know your hair will be protected while looking glamorous and shiny.
Nina Dimachki
Figo salon - Detroit, MI
Salt & minerals from beach water combined with sand causes split ends... on a windy day, it's almost guaranteed. Layering Aqua Seal plus a veil of Huile Céleste on hair (wet or dry) will create an ultimate shield of protection eliminating the 'wind burn' effect on hair. This combination is awesome for sailing, golfing, and even just driving. These products are a staple in my beach bag.
William Soriano
W's Salon - San Jose, CA
To keep your hair gorgeous during the hot summer season I recommend Huile Céleste. With its light texture and UVA and UVB filters, its a must-have for sun worshippers or for those who have active lifestyles.
RATING:
Hair Concern: Aging, dry, thinning
Hair Type: Curly
Review by: Banana
Date: Nov 2 2011 9:14AM
I won't use anything else
“I started using this product when it came out and it's given life back to my hair. It has more bounce and shine. Other products left my hair "wimpy". This product give life back to my hair. Thank you! ”
RATING:
Hair Concern: Dry hair
Hair Type: Fine
Review by: libby3360
Date: Nov 2 2011 7:46AM
Dry hair solution
“I love Kerastase Masque Substantif for my hair. I have dry hair and used Masque Substantif for a a week or so and was very pleased at how healthy and hydrated was hair felt. This masque helped my hair so must managable and looking much better. I love the texture and how shiny my hair is after using Msque Sunstantif. I would recommend it for anyone with dry hair. ”
RATING:
Hair Concern: dry hair
Hair Type: fine, curly
Review by: Nina
Date: Sep 29 2011 10:45AM
Spa treatment for my hair!
“This is the best hair product! I use it once a week and my hair is soft, shiny and my curls are still bouncy! It's like botox for hair!”
RATING:
Hair Concern: Aging
Hair Type: Fine, straight
Review by: Jill Wilson
Date: Sep 29 2011 7:47AM
Aging hair
“Great product for plumping and moisturizing fine, aging hair.”
RATING:
Hair Concern: very dry, color treated
Hair Type: straight
Review by: Debbie
Date: Sep 23 2011 9:59AM
Love it!
“This is GREAT!! Gives lots of shine and moisture!”
