Dear Valued Clients,

First of all, thank you for choosing a salon that uses Kérastase. I want to take this opportunity to speak to you directly about a problem facing our industry called Diversion. You have probably seen our products before in mass retailers, drug and grocery stores. Do not buy salon products from them. Why?

1. QUALITY L'Oréal doesn't authorize sales of professional products to these outlets and can't guarantee the content or quality of these products. Kérastase products purchased at unauthorized outlets are often older than 250 days, discontinued or even counterfeit. Because of the confidence we have in our products, for the 1st time ever, we are offering a QUALITY GUARANTEE. If you purchase our products at your local salon and you're not satisfied with their performance, return the product with a receipt within 4 weeks for a full refund. See your salon stylist or product website for further information.

2. PRICE You may be at a price disadvantage when purchasing our products from an unauthorized sales outlet. In fact, through our price checks vs. syndicated data, we have found that salon products purchased at mass retailers are AT LEAST 10% higher than when bought at your local salon.

3. PROFESSIONAL SERVICE - Most importantly, these products are sold without the service and recommendation of your stylist who knows the best product for your hair, and deprives them of the sale of this product and their service.

Support your stylist, care for your hair and your budget.

Please share your thoughts with me. I'm starting my own blog at davidcraggs.com or, feel free to call our hotline at (800) 503-3997.

Sincerely,

David Craggs
President
L'Oréal USA, Professional Products Division