world of kerastase new
the stories in the strands
Redesigned responsible luxury
With a fresh update on the classic Kérastase bottle, a new sense of personalized style and sustainable luxury comes to life. The modern silhouette takes on elegant, harmonious curves. Jewel-like caps feature gold tops to enhance the sensuality of indulgent hair rituals, each signified by its own special color.
The new design heightens the luxury experience while reducing extra weight. Inspired by lightness, the caps alone save over 45 tons of plastic per year. More sustainable
A heritage of exceptional hair care
Since 1964, Kérastase has infused luxury with pioneering science, elevating hair care to the status of high-end skin care. Applications and textures became more sensual and pleasurable, a concept quickly embraced by a new generation of independent-minded women. New, personalized solutions included the introduction of enhanced cleansing, known as “bain,” and the signature 1-2-3 hair routine (cleanse, treat, prime).
A unique crossroads between scientists & hairdressers
Kérastase was also the first line to endow the hairdresser with a more intimate role in hair care prescription, supported by the scientists of L’Oréal Advanced Research. Iconic products continue to benefit from the unique Kérastase blend of expertise and innovation with a deeply sensorial, personalized experience.
Our advanced research team challenges conventional knowledge of hair, actively seeking new discoveries, solutions and ingredients.
Skilled hairdressers at salons in Paris, Tokyo, Shanghai, Rio de Janeiro and New York test treatments in real-life situations.