NEW Initialiste

Advanced Scalp and Hair Concentrate

Same Day Shipping When in Stock
  • Share Share L'Oreal on Facebook
  • Pin It
  • Benefits
  • Transform your hair in 7 days with Initialiste. Our 1st skincare-inspired super serum that acts on the four attributes of total hair beauty:
    1. Strength
    2. Shine
    3. Softness
    4. Substance

    9 out of 10 women* saw a visible difference in their hair texture after one week. 

    With continued usage, your hair stays healthier from root to tip allowing it to grow longer† with 93% less breakage.** The new Must-Have for all hair types.

    Maximize the potential length of your hair. Keep it longer and stronger as it grows.†

    89% agreed that their hair is SHINIER
    87% felt that their hair is thicker with MORE SUBSTANCE
    86% felt that their hair is STRONGER and SOFTER to the touch
    *Consumer use test over 7 days **In a brushing test compared to a non-conditioning shampoo †Reduces breakage so hair can grow longer

    Lightweight, silky texture Absorbs instantly without residue Fresh and delicate fragrance Targeted pipette application

  • How to use
  • Use the following number of pipettes for the whole head. Recommended to use at least 3 times a week.

    Fine Hair: 2 – 3 Thick Hair: 4 – 5

    1. On cleansed, towel-dried hair, identify 2-5 sections according to the thickness of your hair.
    2. Position the pipette directly at the root and scalp to apply 1 full pipette of the serum per identified section in a straight line from the front tothe back of the head. Follow the pipette with your fingers to massage the serum into the root and scalp as you work through each section.
    3. Once application is complete in all sections, massage the entire head to distribute the serum evenly and comb through. Do not rinse out.
    4. Apply leave-in Primer of choice and style as usual.

  • Key Technology
  • This powerful and perfected blend of ingredients gives hair optimal nourishment. Hair fiber resilience and elasticity are improved throughout its length with shine and softness. SP94: Comprised of similar essential molecules found in a healthy hair fiber Readily absorbs into the hair to help enhance hair fiber’s resilience Reinforces hair structure and strength throughout its length
    CERAMIDES: Reduce breakage by strengthening hair fiber’s internal cement
    CONDITIONING AGENT: Nourish and soften hair fiber
    GREEN TEA EXTRACT: Antioxidant protection
  • Reviews
  • Reviews