COUTURE STYLING

L'incroyable Blowdry Lotion

Miracle reshapable heat lotion.

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How To Use
For fine to normal hair, apply two pumps of L'incroyable blowdry lotion into hands. Distribute on towel-dried hair and blowdry for desired look. Restyle or change the look easily with the use of heat tools. No product reapplication necessary.
Create endless looks with our first-to-market* ground breaking Couture Styling innovation. Miracle heat-sensitive microwax technology allows the hair to set and re-set styles with ease. Extremely Repositionable, unparalleled shape memory, 96 hour extreme anti-fizz control, 450° thermo-protection. *For L'Oreal.
  • S.R.S.® Microwax Technology: Miracle heat-sensitive microwaxes can set and re-set styles
Aqua / Water ● Dimethicone ● Cetearyl Alcohol ● Cera Alba / Beeswax ● Phenyl Trimethicone ● Amodimethicone ● Polyquaternium-37 ● Vinylamine/Vinylformamide Copolymer ● Dimethiconol ● Phenoxyethanol ● Trideceth-5 ● Propylene Glycol Dicaprylate/Dicaprate ● Teareth-20 ● Cetyl Hydroxyethylcellulose ● Glycerin ● Peg-30 Glyceryl Stearate ● Copernicia Cerifera Cera / Carnauba Wax ● Hydrogenated Styrene/Butadiene Copolymer ● Trideceth-10 ● Ppg-1 Trideceth-6 ● Alcohol Denat. ● Mica ● Chlorhexidine Digluconate ● Benzyl Salicylate ● Ci 77891 / Titanium Dioxide ● Limonene ● Benzyl Alcohol ● Linalool ● Acetic Acid ● Citronellol ● Geraniol ● Hexyl Cinnamal ● Caramel ● Hydroxycitronellal ● Ci 77491 / Iron Oxides ● Alpha-Isomethyl Ionone ● Parfum / Fragrance
L'incroyable Blowdry Lotion is rated 4.5 out of 5 by 11.
Rated 2 out of 5 by from Makes hair dry and dull, I am a HUGE Kerastase fan and user and have never found a product I didn't like. Until now. I have shoulder length fine/medium highlighted hair that's naturally wavy, but can easily be blown out to be silky smooth and super straight if I want. I've used this 3 times now. The first time, my hair felt dirty, thick, dull--not soft and silky. Thought I might have used too much, so used a bit less the next time. Same thing. Will play around with it a bit more, but I have so many other Kerastase products for blow outs that do an amazing job, hate to waste more time with this one.
Date published: 2016-09-24
Rated 5 out of 5 by from This works! I purchased this several weeks ago & am thrilled with the way it works. I finally have freedom from needing to style my hair everyday. I have chin length hair that is naturally wavy & frizzy. I use one pump with small amounts of Keratine Thermique & Oleo-Relax. All I need to do day 2 & even day 3 is a quick touch up to a couple sections with a blow dryer - 3 to 5 minutes & I'm smooth & styled. My hair is dry so I am thrilled I can avoid shampooing every day. I will be buying this as a stocking stuffer for family members.
Date published: 2016-09-27
Rated 5 out of 5 by from My new Summer hair solution My salon just received L'incroyable. They used it on my hair and also gave me 2 samples. My blowout lasted 3 days on a very rainy weekend. No frizz to speak of ... I used the product at home and it totally controls my hair from poufing out from the 95% humidity. I was concerned about the microwaxes building up, but it seemed to wash out quite nicely. I'll be buying this once my samples run out. This product along your Discipline line are the best products for frizzy hair hands down!
Date published: 2016-05-05
Rated 5 out of 5 by from This really works! I have a short bob hair style and wash my hair every other day.. I used the Bain Chroma Captive shampoo and then 2 pumps of L'Incroyable to wet hair then styled with hair dryer. The results were amazing! The next day I went to the gym and did not wash my hair, just added the heat of my blow dryer and restyled using a round brush. My hair looks and feels like the first day.
Date published: 2016-08-24
Rated 5 out of 5 by from Obsessed I have used this product for two weeks now and I cannot get enough of it. The smell correlates with my shampoo and conditioner so that is perfect! Just love the smell- it stays for a few days. I have thick, frizzy straight sometimes wavy hair, this product allows me to apply, blow dry and go! Truly a miracle product. You will not be disappointed!
Date published: 2017-03-20
Rated 5 out of 5 by from I love this product! I have medium-length, color-treated hair. This product is amazing! My hair is soft, holds it's style and looks so healthy. I get compliments all the time. I'm always asked what I've done to my hair and my answer is the same... just blew it dry... I LOVE it! My salon can't keep it in stock so I buy a couple at a time I always have it.
Date published: 2016-10-26
Rated 2 out of 5 by from Not too impressed I used this for my hair for the past 2 months. I too live in a humid environment. But my hair does frizz and does curl as usual. The only thing it does is nourish my hair and protect it from heat. You still need to use a hairspray if you want your hair do to last. Not sure I will buy it again once I run off.
Date published: 2016-09-01
Rated 5 out of 5 by from Amazing stuff I was given a travel size as a freebie at a salon while I stepped in to get some new Kerastase items. I had long hair at that time so honestly it seemed to serve no purpose on top of all the other stuff from the line. But then I had totally very short cut done all close to scalp around but long on top not mohawk just one of those modern top long looks. I couldn't figure out what to do fully and then grabbed the short mania and the L'incroyable. Tried them together. Fabulous. BUT, the L'incroyable on its own is amazing. Took me a bit of work but figured it out. Just a bit does it. While my hair is totally wet or very damp I put about a hazelnut or two worth size in palm rub it around my hands, then through my hair and head totally. Comb through. Then blow dry. My frizzy, curly hair becomes wavy smooth without frizz at all even in a rain. Washing it out requires a good wash and so I use the chronologist scrub and it's great to go. LOVE the stuff. I am going to get a full sized bottle.
Date published: 2016-10-24
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