L'Incroyable Blowdry

Miracle Reshapable Heat Lotion


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  • Benefits
  • Create endless looks with our first-to-market* ground breaking Couture Styling innovation. Miracle heat-sensitive microwax technology allows the hair to set and re-set styles with ease.


    • Extremely Repositionable
    • Unparalleled Shape Memory
    • 96 Hour Extreme Anti-Fizz Control
    • 450° Thermo-Protection

    *For L'Oreal

    Elle Magazine’s 2017 International Beauty Awards for “Best Blowdry Product”.
  • How to use
    • Apply two pumps of L'incroyable blowdry into hands
    • Apply to towel-dried hair
    • Blow-dry for desired look
    • Restyle or change the look easily with the use of heat tools. No product reapplication necessary
  • Key Technology
  • S.R.S.® Microwax Technology: Miracle heat-sensitive microwaxes can set and re-set styles
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