Blonde Hair Care
WITH BLOND ABSOLU
Going blonde is a daring move. It can be a bold look, for sure, but that’s not the half of it. It’s the upkeep that makes you think twice about hitting the bleach. Whether you’re a seasoned blonde or a newbie, the thought of being estranged from your colorist can be harrowing for you and your hair.
Fret not, blonde beauty! Kérastase is here. We considered every aspect of the blonde experience when we created Blond Absolu, our beloved blonde care line. So if you are unsure of how to hold out until a salon visit is possible, our hairdressers are here with the care you need.
Bleaching the hair can
make it more fragile
The most important thing with blonde hair is to keep it healthy. “Lightening the hair can make it more fragile,” says Parisian hairdresser Hovig Etoyan. “When you’re at home, follow your Blond Absolu routine recommended for your hair type.” That means daily care with a Blond Absolu shampoo and conditioner, plus the occasional hair mask to keep the fibers strong and supple. There’s a nourishing, brightening routine for every type of blonde. Find yours here and follow it perfectly.
Etoyan cautions faux blondes about styling. “Heat styling tools can make your hair more fragile,” he says. Quarantine is a good time to give your blonde a break from heat styling, since your work and social engagements are limited. When you do need your blonde hair to look stunning for a selfie or Zoom call, Etoyan says it’s okay to pick up the blowdryer or waving iron—just make sure you take precautions. “For blonde hair, I recommend using the Cicaplasm Hair Primer, which protects your hair up to 446°F—you only need a little bit.”
Even if you’re not going out, giving your blonde hair a good blow dry can lift your spirits, especially if your hair is staying strong and healthy with Blond Absolu.
Blonde Hair Care Routine
bain-ultra-violet-purple-shampooPurple shampoo with Hyaluronic Acid neutralizes brassy hair.
bain-lumiere-shampooShampoo with Hyaluronic Acid for all blonde hair types.
cicaflash-conditionerConditioner with Hyaluronic Acid for all blonde hair types.
masque-ultra-violet-purple-hair-maskPurple hair mask with Hyaluronic Acid neutralizes brassy hair.
cicaplasme-hair-serumHeat protectant with Hyaluronic Acid for all blonde hair types.
Far more than the place to get your root touch-up or an occasional trim, book an appointment at your nearest Kérastase salon for a complimentary personalized hair diagnosis.