Fret not, blonde beauty! Kérastase is here. We considered every aspect of the
blonde experience when we created Blond Absolu, our beloved blonde care line.
So if you are unsure of how to hold out until a salon visit is possible, our
hairdressers are here with the care you need.
Bleaching the hair can make it more fragile
The most important thing with blonde hair is to keep it healthy. “Lightening the
hair can make it more fragile,” says Parisian hairdresser Hovig Etoyan. “When
you’re at home, follow your Blond Absolu routine recommended for your hair
type.” That means daily care with a Blond Absolu shampoo and conditioner, plus
the occasional hair mask to keep the fibers strong and supple. There’s
a nourishing, brightening routine for every type of blonde. Find yours here
and follow it perfectly.
Etoyan cautions faux blondes about styling. “Heat styling tools can make your
hair more fragile,” he says. Quarantine is a good time to give your blonde a break from
heat styling, since your work and social engagements are limited. When you do
need your blonde hair to look stunning for a selfie or Zoom call, Etoyan says it’s
okay to pick up the blowdryer or waving iron—just make sure you take precautions.
“For blonde hair, I recommend using the Cicaplasm Hair Primer, which protects
your hair up to 446°F—you only need a little bit.”
Even if you’re not going out, giving your blonde hair a good
blow dry can lift your spirits, especially if your hair is staying
strong and healthy with Blond Absolu.
Blonde Hair Care Routine
Whatever Your Blonde: You Dare, We Care. Blond Absolu provides instant fiber care
and immediate anti-brass action to achieve ideal blonding. Blond Absolu maintains
and perfects cool tones through deep ultra-violet neutralizers, hydrates and fortifies the hair fiber,
and illuminates hair from within. Find the blonde hair care routine designed for your type of blonde hair.