Shampoo-in-cream deeply moisturizes hair post-bleaching. Cleanses the hair while having the consistency of a mask. Boosts hydration for 51% more conditioned hair* and +65% more hydrated* hair. Strengthens for +87% stronger hair* and super nourishes for 2x shinier hair**.
*SYSTEM OF BAIN CICAEXTREME + MASQUE CICAEXTREME VS. NON-CONDITIONING SHAMPOO. **LE BAIN CICAEXTREME VS. UNWASHED HAIR.