Redesigned responsible luxury

With a fresh update on the classic Kérastase bottle, a new sense of personalized style and sustainable luxury comes to life. The modern silhouette takes on elegant, harmonious curves. Jewel-like caps feature gold tops to enhance the sensuality of indulgent hair rituals, each signified by its own special color.


The new design heightens the luxury experience while reducing extra weight. Inspired by lightness, the caps alone save over 45 tons of plastic per year. More sustainable

More Sustainable

Finding inspiration in lightness,
the new packaging is greatly reduced in weight.


Recycled materials


Tons of plastic saved per year thanks to recycled materials


Tons of plastic saved per year thanks to the new cap design

A heritage of exceptional hair care

Since 1964, Kérastase has infused luxury with pioneering science, elevating hair care to the status of high-end skin care. Applications and textures became more sensual and pleasurable, a concept quickly embraced by a new generation of independent-minded women. New, personalized solutions included the introduction of enhanced cleansing, known as “bain,” and the signature 1-2-3 hair routine (cleanse, treat, prime).

step1-cleanse step2-treat step3-prime
step1-cleanse bathe step2-treat new-take step3-prime new-take

A unique crossroads between scientists & hairdressers

Kérastase was also the first line to endow the hairdresser with a more intimate role in hair care prescription, supported by the scientists of L’Oréal Advanced Research. Iconic products continue to benefit from the unique Kérastase blend of expertise and innovation with a deeply sensorial, personalized experience.

pioneering science

pioneering science

Our advanced research team challenges conventional knowledge of hair, actively seeking new discoveries, solutions and ingredients.

Hairdresser expertise

Hairdresser expertise

Skilled hairdressers at salons in Paris, Tokyo, Shanghai, Rio de Janeiro and New York test treatments in real-life situations.