Our hairdresser isn’t just the one at the heart of our good hair days, they are often our friend, our confidante, our guide. And during this time, your go-to hairdresser and the small business salons need your support more than ever before. 2020 has been a tough year, 2021 is not getting easier, salons have had to temporarily close, and, at times, hairdressers haven’t been able to do the job they love. Below are 8 ways you can show your favorite salon and hairdresser your support during this uncertain time.
Show Your Hairdresser Some Love Online
It’s easy to give them a shout-out on social media. Why not share that selfie you took after your last haircut or color? Or list out all the reasons why you can’t live without your local salon and hairdresser?
Be sure to follow Kérastase on Instagram, as we are empowering hairdressers by giving them a platform because #wecare. Each week a different expert will be going live on the platform to share their expertise directly with you! Keep an eye on our Instagram feed as we’ll be sharing the dates for your diary there.
Book Your Next Hair Appointment
Salons may be closed, but you can show your commitment by booking your next appointment now, rather than waiting until they reopen. Your hairdresser will appreciate the support and it will help them to organize their schedule for when they can reopen.
Why not pre-book a haircut, or color and ask to add-on a bespoke treatment like Kérastase Fusio Dose? Fusio Dose is a concentrated booster, a personalized “shot” of nutrients that your hairdresser will tailor to suit your hair’s needs whether you’re looking for more radiance, denser hair, less breakage, more nourishment or less frizz. Don’t have a go-to salon, but want to book in a hair appointment to give you something to look forward to? Click here to use our find your salon service online!
Tip Your Go-To Hairdresser
Okay, you may not be able to get to the salon, but why not send your hairdresser a gratuity anyway? This is a lovely way to show appreciation during this time.
Buy a Salon Gift Card
Why not investigate purchasing a gift card or gift certificate from your local salon? Go online or give them a call to enquire about the possibility. And, if you’re feeling generous or know friends of family members with birthdays coming up, why not think about purchasing gift cards for them too?
You can even use this to pay it forward - think about treating someone close to you working as a frontline essential worker, a gift card is a lovely way to show them they’re in your thoughts.
Follow Your Hairdresser On Social Media
It’s likely that your hairdresser shares their work on Instagram, Facebook, or Pinterest, so be sure to follow them on the social platforms where they are active. During this time, your hairdresser may be sharing tips and tutorials to keep active and creative.
Be sure to support them by liking their posts, commenting, and sharing their work on your own platform. It’s the modern-day version of word of mouth and could help them get new clients when the salons can finally open up again.
Purchase Hair Products From Your Hairdresser
A great way to take care of your hair at home is by using the products your hairdresser recommends. Restock or stock up on your go-to shampoo, conditioner, treatment or styling products. If your salon doesn’t have a website, call them and see what their current lockdown process is for buying products. If they don’t sell direct, they may have affiliate programs with e-commerce sites and that means a portion of your purchase will go directly to your salon or hairdresser!
Leave a Review
Salons may be closed but that means that a lot of people will need their hair cutting or coloring when salons re-open. Why now help build your hairdresser or salon’s name by leaving a review? Look to see whether you can leave a review on their website, on Google or their Facebook page.
Talk about the services you live most, what the environment and staff
are like and be sure to give your hairdresser a personal shout out.
Finally, call your hairdresser or send them a text or email to let them know you’re thinking of them. If your hairdresser is a friend, then it’s important to show them that you’re there to support them, too.