Coloring hair can be damaging but not anymore with Chroma Absolu Hair Care Collection for colored hair. The new hero range consists of 7 products to care for colored hair at home, and 2 in-salon treatments designed for hair that is sensitized or damaged from color procedures. The products tackle unwanted color-induced issues such as unwanted frizz, porous strands that lead to color fade, and a lack of shine due to a dry, coarse texture. Chroma Absolu is powered by a trio of acids and a plant-based ingredient that are loved in skincare (but work wonders for hair too). Keep reading to find out about the ingredients that help you maintain your dream hair color for longer.
Rebuilds hair from the inside out. Amino acids are organic compounds that combine to form proteins and are the building blocks of everything from healthy hair to skin.
A lesser-known Alpha Hydroxy Acid (AHA) - yes, from the same family of ingredients you lean on to exfoliate your skin - is also a powerful antioxidant. Tartaric acid reduces oxidative stress.
Another AHA, lactic acid is used in skincare to exfoliate and hydrate. In Chroma Absolu, it also gently exfoliates the hair while sealing the surface. Our hero product of the range, Soin Acide Chroma Gloss, is formulated with 0.7% in the formula.
Centella Asiatica (also know as Tiger Grass and Cica) has been big news in skincare for a few years now. It is know for its recovery properties, which is why it plays such an important role in the Chroma Absolu range.
The Chroma Absolu range harnesses these ingredients to achieve 96% stronger hair*, 77% less frizz**, 62% more shine***, and prevents color fading*SYSTEM OF SOIN ACIDE CHROMA GLOSS + SÉRUM CHROMA THERMIQUE VS. NON-CONDITIONING SHAMPOO
**SÉRUM CHROMA THERMIQUE VS. NON-CONDITIONING SHAMPOO
***SYSTEM OF BAIN RICHE CHROMA RESPECT + SOIN ACIDE CHROMA GLOSS + MASQUE CHROMA FILLER VS. UNTREATED HAIR