The first dual action
fortifying haircare
Genesis offers a revolutionary solution to hair fall due to breakage from brushing without compromising the sensuality of an indulgent hair ritual. The new line from Kérastase places powerhouse ingredients in a luxurious formulation that reduces hair fall due to breakage from brushing. Find your routine now.
Genesis is not a hair loss product.
1. CLEANSE
Bain Hydra-Fortifiant
Fortifying Shampoo
Perfect for normal to oily, weakened hair prone to falling due to breakage from brushing
- Gently removes sebum and pollution particles from scalp and hair
- Provides anti-oiliness
- Prevents risk of hair fall due to breakage from brushing
- Apply to wet hair, lather, rinse, repeat
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Bain Nutri-Fortifiant
Fortifying Shampoo
Perfect for normal to dry weakened hair, prone to falling due to breakage from brushing.
- Gently cleanses scalp and hair while adding moisture
- Provides intense nourishment and gently detangles hair
- Prevents risk of hair fall due to breakage from brushing
- Apply to damp hair, lather, rinse, repeat
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2. TREAT
Fondant Renforçateur
Fortifying Conditioner
Lightweight conditioner with anti-breakage action that fortifies the fiber and reinforces its resistance to breakage.
- Provides immediate strength and softness
- Detangles and adds body
- Provides moisture and shine
- Apply to shampooed, towel dried hair. Leave on for 2 to 3 minutes. Rinse thoroughly
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Masque Reconstituant
Fortifying Masque
Intensely rich masque for weakened hair that fortifies to reduce hair fall due to breakage from brushing.
- Intense nourishment and hydration
- Smooths and detangles
- Fortifies against breakage
- Apply to shampooed, towel dried hair. Leave on for 2 to 3 minutes. Rinse thoroughly
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3. PRIME + FORTIFY
Défense Thermique
Fortifying Blow-Dry Fluid
Blow-dry spray for weakened hair that fortifies to reduce hair fall due to breakage from brushing.
- Detangles and hydrates without frizz
- Eases blow-drying and styling
- Protects hair from blow-dry heat
- 24H protection against frizz even in high conditions of humidity
- Apply from mid-lengths to ends of wet hair. Blow dry
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4. FORTIFY
Sérum Fortifiant
Daily Fortifying Serum
Daily fortifying serum for weakened hair that strengthens to reduce hair fall due to breakage from brushing.
- Use once daily in the morning of before going to bed
- Apply 4 doses on dry or towel-dried scalp, section by section. 1 dose = 1 pipette until the mark
- Massage gently
- Do not rinse
- Use daily
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Far more than the place to get your root touch-up or an occasional trim, book an appointment at your nearest Kérastase salon for a complimentary personalized hair diagnosis.
