Main content
Eco-Friendly Shampoos Care Beyond Hair

Eco-Friendly Shampoos Care Beyond Hair

This Earth Day, let’s have a look at how our iconic Shampoos are designed
to always better care for the planet.

The 22nd of April is Earth Day. 24 hours when, globally, we take time to think about how our actions impact the planet. Earth Day is now in its 51st year and doing our bit for the planet is more important than ever. While the past year has been tough, many of us have had more time. Slow living enables us to take a time to think about our impact on the planet, if this sounds familiar perhaps you spent this time being more sustainable - you might have been recycling more, using fewer modes of pollution-producing transport, maybe you took up growing your own herbs or vegetables?

Kérastase Eco-Friendly Shampoos Care Beyond Hair

We all need to make a difference; we all need to do our part. Brands have a responsibility to help tackle the crucial planetary challenges and Kérastase is accelerating its global sustainable transformation. Today, keep reading to discover how our iconic shampoos are produced in a more sustainable way and what we’re planning to do to keep on improving.

Waterloop Wonder

All our shampoos are also made in an innovative waterloop factory. At Kérastase, 100% of the water used in our industrial processes used to produce our shampoos is recycled and reused in a loop. It is now possible to recycle wasted water for industrial processes indefinitely and since 2017, our Burgos plant in Spain is a “waterloop factory”. That means the entire amount of water required for different production purposes, such as the washing of tanks and steam production, comes entirely from water recycled in a loop on site.

Kérastase Eco-Friendly Shampoos Care Beyond Hair

Kérastase Eco-Friendly Shampoos Care Beyond Hair

Recycle in Your Bathroom, Too

We all know to recycle our kitchen items, from water bottles to cardboard cartons, but did you know all Kérastase shampoo bottles (below the cap) are fully recyclable? So, after you have finished your shampoo you simply remove the cap and recycle it. And this year, all of our shampoos will switch to being made from 100% post-consumer recycled materials. That means, the plastic used in your Kérastase shampoo bottle will be made from 100% recycled plastic while also staying 100% recyclable.

In fact, the only water consumption is the water used in the product formulas and for human consumption (like water for coffee!). In 2020 alone, the factory saved the equivalent of 700 peoples’ annual water consumption. Not only does the Kérastase production save water, it’s also been carbon neutral since 2015.

Our Future Commitments Regarding Packaging

Not a brand to rest, Kérastase is committed to improving and reducing its environmental footprint with caring for the planet at the forefront of these innovations.


Here are just two of our major commitments for the years to come: By 2025, we are committed to ensuring that 100% of all of our plastic packaging will be refillable, reusable, or recyclable; By 2030, 100% of the plastics used in all our packaging will be either from recycled or bio-based sources which is renewable;

There are more commitments that Kérastase will announce soon, so stay tuned!

Discover Related Articles

Discover how we combine our deep knowledge of hairdressers and their clients to imagine a world of hair care products that would exceed expectations

10 Reasons To Love Elixir Ultime Hair Oil

10 Reasons To Love Elixir Ultime Hair Oil

It’s been a decade of iconic shine. Let’s celebrate the luxurious hair oil’s tenth
anniversary by counting the ways we love this gleam-inducing liquid gold.
The Secret Weapon For Healthy, Long Hair

The Secret Weapon For Healthy, Long Hair

So you want stronger, longer hair, but you’re addicted to the blow dryer.
Not a problem. Now Extentioniste Thermique blow dry primer protects
hair up to 450°F with 90% less breakage* after 1 application, so you can
feel free to style away. Your hair stays strong while it grows long. Voila!
(*vs. non-conditioning shampoo).
What Kind of Blonde Are You?

What Kind of Blonde Are You?

There are as many types of blondes as there are women in the world. Some keep it subtle, others want all the drama. We’ve identified six iconic levels of blonde along the spectrum—with Blond Absolu routines to match. What kind of blonde are you?
The Exceptional Anti-Aging Ritual For Scalp and Hair

The Exceptional Anti-Aging Ritual For Scalp and Hair

Experience this 20-minute, 6 step in-salon hair treatment for total
scalp relaxation and revitalize aging hair.

Find Your Nearest Salon

Far more than the place to get your root touch-up or an occasional trim, book an appointment at your nearest Kérastase salon for a complimentary personalized hair diagnosis.

Find a Salon

Services Your Personal Care

Fusio-Dose In Salon

Learn about the signature in-salon service that transforms
hair quality in under 5 minutes.

Learn More

The Right Products for You

Take the online hair diagnostic to find the best hair care
and treatment mix for your hair.

Start Now

Sign Up For Email

Sign up and enjoy 15% off your first order.

Your Benefits

  • Access exclusive offers
  • Shop new products first
  • Receive personalized hair care recommendations
  • Enjoy coveted stylist tips
  • Follow the latest hair care trends
Orientation message
For the best experience, please turn your device