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Kerastase Specifique Lasting Freshness: The #1 Sign of Healthy Hair

Lasting Freshness: The #1 Sign Of
Healthy Hair

Discover the secrets to lasting freshness, so you can eliminate greasy roots,
increase volume and keep your hair beautiful and clean for longer.

Kérastase Spécifique Lasting Freshness: The #1 Sign of Healthy Hair

Did you know one of the main signs of healthy hair is freshness? If your hair is lacking this tell-tale clean scent just after washing, then it’s a sign something could be up. And fresh hair doesn’t necessarily mean freshly washed. Healthy hair is able to stay fresher for longer without frequent trips to the shower, find out how.

The Not-So-Fresh Hair Signs

If your hair is lacking freshness, then you may notice these concerns:

Oily scalp

An oily scalp and greasy hair can be the sign of an unbalanced sebum
cycle, which means it will be impossible for you to achieve lasting

Scalp odor

This sebum imbalance can lead to scalp odor. And if you deal with this
then know you’re not alone, it is a rising concern for consumers.

Lack of volume

Another symptom of an unbalanced sebum cycle is flat
roots and an overall lack of root lift.

Kérastase Spécifique Lasting Freshness: The #1 Sign of Healthy Hair

To Wash Every Day or Not

Upping the frequency of your hair wash days may seem like the logical answer to getting fresh hair, but daily hair washing can amplify and unbalance the all-important sebum cycle that can lead to unwanted scalp odor if you’re using non adapted products. Yes, it actually makes your scalp less fresh And this, in turn, drains moisture from your strands making hair drier than ever.

So, you end up in a cycle of an always oily scalp and dry mid-lengths and ends. The answer is to wash with the right products especially adapted and formulated to support hair freshness.

Kérastase Spécifique Lasting Freshness: The #1 Sign of Healthy Hair

Spécifique: The Answer to Lasting Freshness

Want to know how to get rid of greasy hair, scalp odor and boost hair volume? Our new trio of products, specially designed for lasting freshness, tackle the three symptoms above using Amino Acid to regulate the sebum cycle.

Kérastase Spécifique Lasting Freshness: The #1 Sign of Healthy Hair

The Amino Acid in the new look Bain Divalent shampoo and the new Argile Equilibrante cleansing clay and Masque Rehydratant have a unique hair affinity to regulate the sebum cycle and rebalance hydration in the hair. The Amino Acid gently cleanses, attracting dirt in micelles (that are then easily rinsed away), whilst balancing healthy pH levels allowing for a super gentle cleanse. Amino Acid also acts both as a conditioning and reinforcing active ingredient to limit free radical stress and to help weakened hair absorb and hold onto moisture.

Kérastase Spécifique Lasting Freshness: The #1 Sign of Healthy Hair

Kérastase Spécifique Lasting Freshness: The #1 Sign of Healthy Hair

Meet the Spécifique Line for Fresher Hair

A specially designed shampoo for oily and greasy hair, our popular Bain Divalent has a new look and contains Amino Acid and Vitamin B6 to gently cleanse and balance oily roots and dry, sensitized ends.  This shampoo doesn’t just cleanse, it actually leaves strands 44% softer.

Kérastase Spécifique Lasting Freshness: The #1 Sign of Healthy Hair

Argile Equilibrante is a new cleansing clay with Amino Acid and Kaolin Clay, that increases hair volume by an impressive 74.3%. Used once a week, the clay purifies the scalp without stripping delicate strands.

Kérastase Spécifique Lasting Freshness: The #1 Sign of Healthy Hair

Kérastase Spécifique Lasting Freshness: The #1 Sign of Healthy Hair

The final product in this new line-up, Masque Rehydratant contains Amino Acid and Ceramide in its gel-masque formula to intensely rehydrate the scalp and hair without triggering sebum production or weighing down your roots.  When used with the Bain or clay, this masque increase detangling by 82% and leaves hair 60.8% more shiny.

Shop Spécifique

Discover the Spécifique Divalent Collection

Dual action balancing care for oily roots and dry ends

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