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Never be Afraid of Hair Fall

Work, play, rinse, repeat. You get addicted to the pace,
caught up in the excitement. It’s all very exhilarating until
the stress starts to affect your hair. Pair your fast-lane lifestyle with
environmental factors and hormonal changes, and the evidence
is clear. You begin to find a trail of strands on your clothes,
in the shower in your brush and everywhere else.

Genesis is not a hair loss product.




Kérastase identified the key reasons why
women experience hair fall due to breakage from brushing.

External factors and daily stressors such as brushing, heat and over styling cause the fiber weaken. Hair breaks off in the middle, creating thinner, weaker hair overall. With breakage, the hair is still growing from the bulb, but daily exposure to external aggressors can further weaken hair.





Genesis addresses the solution to hair fall
due to breakage from brushing.
Our panel of 3 experts encourages women
to take a 360 degree approach
to their haircare regimen.










Hold onto your hair

What you are searching for is a beauty remedy - something with beautiful lather and fragrances, everything you’ve come to expect from your previous hair products combined with strengthening & fortifying benefits.



A hair fall due to breakage from brushing solution for a new generation

You want to solve hair fall due to breakage from brushing with a luxurious, sophisticated, holistic, science-backed system. Kérastase listened to your concerns and responded with a modern solution to a modern problem.





Genesis

Work, play, rinse, repeat.
Genesis is the perfect partner for your fast-paced lifestyle
and thanks to the unique dual approach you will achieve.





97% Less Hair Fall Due to
Breakage from Brushing*.
More Strength.
Less Breakage.

*System of Bain Hydra-Fortifiant + Fondant Renforçateur+ Sérum Fortifiant vs Non-Conditioning Shampoo













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