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Strengthen Your Hair With Genesis

Strengthen Your Hair With Genesis

The Genesis hair products keeps your hair strong,
even during stressful times.
Strengthen Your Hair With Genesis

Cross hair fall due to breakage from brushing off your list of things to worry about

Nearly 88% of women experience hair fall due to breakage from brushing, heat treatments, styling and stress. But even in difficult times, Kérastase is here with solutions to keep your hair healthy and beautiful. If you can’t make it to the salon, and you’re only running out for essentials and jumping on Zoom calls, we know how to give your hair the strength it needs to get through this trying period.







Genesis to the rescue.

Under normal circumstances, you would visit your salon and consult your hairdresser
about concerns such as hair fall due to breakage from brushing. Right now, that may not
be possible, depending on where you live, so you need to take matters into your own
hands. But don’t despair! Your Kérastase at-home routine gives you the daily pampering
you crave and lets your hair build strength until you can see your hairdresser again.





Strengthen Your Hair With Genesis


Prescription for Strong Hair

When hair is weakened by stress, it breaks off more than normal. A solid Genesis hair care routine will strengthen your hair. A simple bain-and-treat routine gives hair a foundation of daily support. Choose Bain Hydra-Fortifiant Shampoo, followed by Fondant Renforçateur Conditioner (or Masque Reconstituant for a deep treatment) for best results.





Genesis Serum Fortifiant is the perfect product
to use every day to prevent hair fall due to breakage from brushing. You should apply it directly
to your scalp with a gentle massage to get the best results.






For added support, Kérastase stylist Hovig Etoyan, recommends an extra shot of strength during trying times. The silicone-free formula of Genesis Serum Fortifiant strengthens hair day after day, leading to 97% less hair fall due to breakage from brushing.



shop Genesis Serum Fortifiant
Strengthen Your Hair With Genesis




Shop The Complete Genesis Routine

Genesis combines the efficacious solution to hair fall due to breakage from brushing
with the indulgence of a hair ritual. With Genesis, Never Be Afraid of Falling.










Less Hair Fall For All

Kérastase has identified the three different types of hair
that require a tailor-made routine against hair fall
due to breakage from brushing. Find out which
routine you will need.

Genesis is not a hair loss product.





Less Hair Fall For All




Less Hair Fall For All


Fine to Medium Hair?

Fine to medium hair can be particularly fragile and prone to hair fall due to breakage from brushing.. Find real strength in this robust routine





Your Genesis Routine For Fine to Medium Hair:

Bain Hydra-Fortifiant + Fondant Renforçateur + Défense Thermique + Sérum Fortifiant






Kerastase 4 Tips to Reduce Hair Breakage for fine or oily hair

Step 1

Cleanse with Bain Hydra Fortifiant shampoo to gently remove sebum build-ups and pollution particles while caring for the lengths and repeat one time.

Kerastase 4 Tips to Reduce Hair Breakage for fine or oily hair

Step 2

Use Fondant Renforçateur conditioner to reduce hair fall due to breakage from brushing and reinforce the fiber. Leave the product in for 3 minutes and rinse afterwards.





Kerastase 4 Tips to Reduce Hair Breakage for fine or oily hair

Step 3

Use the daily Sérum Fortifiant hair serum to boost hair’s resilience to breakage from brushing. Apply 4 pipettes directly to scalp in sections and massage.

Kerastase 4 Tips to Reduce Hair Breakage for fine or oily hair

Step 4

Apply Défense Thermique heat protectant before blow-drying the hair and massage through the lengths to protect from heat and ease styling.






Want to know how to get the best results?

Follow the Genesis Routine for for fine to medium, fragile hair.












Less Hair Fall For All


Medium to Thick Hair?

It’s easy to neglect medium to thick hair, thinking strength and resilience make it invincible, but its density actually requires special treatment.





Your Genesis Routine For Medium To Thick Hair:

Bain Nutri-Fortifiant + Masque Reconstitutant + Défense Thermique + Sérum Fortifiant


4 Tips to Reduce Hair Breakage For Thick or Dry Hair

Step 1

Cleanse your hair with Bain Nutri-Fortifiant shampoo to reinforce & nourish your dry hair and repeat one time.

4 Tips to Reduce Hair Breakage For Thick or Dry Hair

Step 2

Use Masque Reconstituant hair mask to deeply reinforce lengths and reduce hair fall due to breakage from brushing. Leave it in for 5 minutes





4 Tips to Reduce Hair Breakage For Thick or Dry Hair

Step 3

Use the daily Sérum Anti-Chute Fortifiant hair serum to boost hair’s resilience to breakage from brushing. Apply 4 pipettes directly to scalp in sections and massage to activate micro-circulation.

4 Tips to Reduce Hair Breakage For Thick or Dry Hair

Step 4

Apply Défense Thermique heat protectant before blow-drying the hair and massage through the lengths to protect from heat and ease styling.







Want to know how to get the best results?

Follow the Genesis Routine for for medium, thick or dry hair.








Less Hair Fall For All


Oily Roots, Dry Lengths?

The roots are the foundation of the hair. They must be healthy to grow and retain hair with greater vitality.





4 Tips to Reduce Hair Breakage For Oily Roots and Dry Ends

Step 1

Cleanse with Bain Hydra Fortifiant shampoo to gently remove sebum build-up and pollution particles while caring for the lengths. Repeat one time.

4 Tips to Reduce Hair Breakage For Oily Roots and Dry Ends

Step 2

Use Masque Reconstituant hair mask to deeply nourish and reinforce lengths against hair fall due to breakage from brushing. Leave it in for 5 minutes.





4 Tips to Reduce Hair Breakage For Oily Roots and Dry Ends

Step 3

Use the daily Serum Fortifiant hair serum to boost hair's resilience to hair breakage from brushing. Apply 4 pipettes directly to scalp in a sections and massage.

4 Tips to Reduce Hair Breakage For Oily Roots and Dry Ends

Step 4

Apply Défense Thermique heat protectant before blow-drying the hair and massage through the lengths to protect from heat and ease styling.







Want to know how to get the best results?

Follow the Genesis Routine for oily roots and dry lengths






Your Genesis Routine For Oily Roots & Dry Lengths:

Bain Hydra-Fortifiant + Masque Reconstitutant + Défense Thermique + Sérum Fortifiant








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