Please note: complimentary shipping on all orders through 7/31.
The Faux-Blonde’s Survival Guide
Colorist Johnny Ramirez is responsible for some of the most beautiful blondes in Los Angeles. He’s known for his soft, natural, sun-kissed looks—what he calls “lived-in color.” Here are his top tips for living with salon-born blonde hair.
Use blonde specific products.
To maintain true tones, use a routine specifically designed for blonde hair, like Blond Absolu.
Finish with a cool rinse.
Cool water closes cuticles, maintaining color and imparting shine.
Use a purple shampoo and purple hair mask.
Hydrate, hydrate, hydrate.
Bleached hair is highly sensitized and vulnerable to dryness. Use rich, moisturizing products like Cicaflash Conditioner to rehydrate.
Hydrate, Hydrate, Hydrate.
Wash less often.
Shampooing less is best for blonde. Bleached hair absorbs natural oils, decreasing the need for cleansing.
Add a leave-in treatment.
A serum like Cicaplasme Hair Serum will seal bleached hair, protecting it from heat and exposure to the elements.
Get regular trims.
Blonde hair tends to be dry, so frequent cuts (every 4-6 weeks) will keep ends from splitting and maintain overall healthy hair.
Shield hair from the sun.
Bleached hair is extremely sensitive to the sun’s rays, which can cause dryness and color changes. Wear a scarf or hat in the sun, or use Cicaplasme Hair Serum for its UV-protective qualities.
Protect hair at the pool.
Chlorine can dry lightened hair out and turn it green. Before you go swimming, wet your hair and add conditioner. This keeps the chlorine from soaking in.
Minimize heat styling.
Heat is hell on vulnerable bleached hair. Reduce or eliminate the use of curling irons, flat irons and high-heat blowdryers. If you must heat style, always prep with Cicaplasme Hair Serum.
The Blonde Routine
bain-ultra-violet-purple-shampooPurple shampoo with Hyaluronic Acid neutralizes brassy hair.
bain-lumiere-shampooShampoo with Hyaluronic Acid for all blonde hair types.
cicaflash-conditionerConditioner with Hyaluronic Acid for all blonde hair types.
masque-ultra-violet-purple-hair-maskPurple hair mask with Hyaluronic Acid neutralizes brassy hair.
cicaplasme-hair-serumHeat protectant with Hyaluronic Acid for all blonde hair types.
Far more than the place to get your root touch-up or an occasional trim, book an appointment at your nearest Kérastase salon for a complimentary personalized hair diagnosis.