Cleanse with Bain Hydra Fortifiant shampoo to gently remove sebum build-ups and pollution particles while caring for the lengths and repeat one time.
Use Fondant Renforçateur conditioner to reduce hair fall due to breakage from brushing and reinforce the fiber. Leave the product in for 3 minutes and rinse afterwards.
Use the daily Sérum Fortifiant hair serum to boost hair’s resilience to breakage from brushing. Apply 4 pipettes directly to scalp in sections and massage.
Apply Défense Thermique heat protectant before blow-drying the hair and massage through the lengths to protect from heat and ease styling.
The Genesis Routine
With Genesis, a powerful haircare range that addresses hair fall due to breakage from brushing,
your days of seeing hair on your brush are finally over.