Responsible Luxury

REDEFINING EXCEPTIONAL HAIR

We believe true luxury means you should never have to compromise.

You deserve performance and purpose. You should be able to enjoy luxury while supporting local communities. And you should have the best salon experience while knowing the environment is taken care of.

We’re using our innovation expertise to make this a reality. Our intention is to become a role model for sustainable luxury, taking “exceptional care” to the next level.

The story of exceptional hair starts with nature, and those whose work involves sourcing our raw ingredients.
PROTECTING A PRECIOUS INGREDIENT:
HELPING FARMERS THRIVE
  • COCONUT
  • ARGAN OIL
We turn natural ingredients into exceptional haircare formulas, developed to protect the natural world on which we depend.
BIODEGRADABLE FORMULA

Natural is not the same thing as biodegradable. Even in the planet world, raw materials like oils or waves can have a rate of biodegradability that varies between zero and 100%. Everything has a life and an afterlife. Kérastase is determined to lower its environmental impact by specifically choosing ingredients with high biodegradability for all formulas. With Aura Botanica, the brand has reached a remarkable average of 97% of biodegradability.

Our packaging contains our product. We want what's on the outside to be as innovative as what's on the inside.
ECOLOGICAL PACKS

FUSIO-DOSE

What does it take to deliver truly exceptional haircare? Find out how our newly and more eco-friendly packaged, Fusio Dose, delivers instant and lasting hair transformation for you by delivering a better impact for our environment.

NEW PACK

We believe that the way our products are packaged is just as important as what’s inside. That’s why we’re finding innovative new ways to make our packaging as exceptional as it can be.

Our factories make exceptional products. We believe exceptional products should be made using exceptional energy.

Kérastase is dedicated to the sustainable use of materials, the reduction of water waste, and to lowering its carbon footprint. Nearly all Kérastase brand products are produced in our Burgos, Spain factory which has had a neutral carbon footprint regarding its production since 2015. The factory is also leading the way in environmental initiatives for reducing and reusing waste, and saving water. Concerning the energy on the site, these initiatives also allow the factory to produce enough energy to power itself, with a maximum capacity of 20,000MW of thermal energy each year. As a biomass source, it uses 12,000 tons of waste wood from the forests of the Castile and Leon regions. The biomass plant is also fitted with photovoltaic panels.

Our products are for people and stylists around the world. We’ll for new sentence we’ll continue to make sure that exceptional haircare means you never have to compromise.
TAKE THE RIGHT ACTIONS
It’s been said time and time again. We know we are wasting water and electricity every day. These tips are small changes, from the shower to the blow-dryer, that can have significant contributions.
At home advice
  • PRE-DRY YOUR HAIR WITH A TOWEL AND AIR-DRY WHEN POSSIBLE Reducing the usage of the hair drier saves both the quality of your hair and the electricity.
  • DON’T LEAVE ANYTHING ON STAND-BY AND UNPLUG YOUR EQUIPMENT Between 9 and 16% of the electricity consumed is used to power appliances when they are in stand-by mode.
  • USE HAIRCARE PRODUCTS IN BIO-DEGRADABLE PACKAGINGt All Kérastase products are bio-degradable less harmful to the environment.
SALON LOCATOR
FOR THE MOST PERSONALIZED EXPERIENCE IN LUXURY HAIR CARE
ASK ABOUT AURA BOTANICA AT YOUR SALON
Experience personalized luxury, expertly delivered.
Find a Kérastase Consultant salon near you.
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