Silicone-free. Sulfate-free. Featuring anti-breakage action & fiber fortification. Lightweight. Provides immediate strength and softness. Provides moisture and shine. Detangles and adds body. 97% less hair fall due to breakage from brushing*. Awarded by Glamour.com "The Best Pro Conditioner for Damaged Hair" in “The Best Products For Straight Hair of 2020”. Genesis is not a hair loss product. *System of Bain Hydra-Fortifiant + Fondant Renforcateur + Sérum Fortifiant vs Non-Conditioning Shampoo.