CARE IS OUR STORY AND OUR FUTURE
Today and more than ever, the world needs care – responsible and sustainable care. Since 2013, Kérastase has resolved to extend its expertise in the art of care by committing to minimizing its impact on the planet. Drawing on our excellence in innovation, we continue to find new ways to cut down on waste and empower our customers to make more sustainable choices.
'We believe in care. Care for better. We’re optimizing our packaging, reformulating
our products and reimagining the fundamentals of how we deliver hair
care. We continue to pioneer the future of hair care while driving positive change
and striving to build a more diverse, inclusive and responsible future.'
Rosa Carriço
Kerastase Global President
WE ARE COMMITTED TO DESIGN
TIMELESS PACKAGING DESIGNED TO LAST AND BE REFILLED
Elevated and committed: our new Elixir Ultime hair oil is redesigned to last. We recrafted our products to increase our refillablility offer. Our new refillable Elixir Ultime oil is made with 95% recycled plastic* and 30% recycled glass**.
***Except the cap, the pump, the label **** Except Cap and pump
WE ARE COMMITTED TO REACH
100% RECYCLED PLASTIC BY 2030
Kérastase applies its innovative spirit to an entirely new shampoo delivery system. Available in six Kérastase ranges, our new refillable bottles and associated pouches are the ultimate proof of our commitment to the planet. The new pouches use 82%* less plastic, significantly reducing our environmental footprint. The bottles are 100% recyclable**, redesigned to be refilled endlessly.
*Except pump, and label
**Than the packaging of two 250 ml Bain
Besides stiving for more eco-conscious and eco-desirable packaging innovations, we aim to replace virgin plastic by recycled plastic wherever we still use plastic. Since 2021, all of our retail shampoo bottles* are now made with 100% recycled plastic** and are recyclable. In the coming years, the other formats will follow.
*Excluding the cap. **The remaining 5% are dyes and additives.
WE ARE COMMITTED TO PRODUCING
SUSTAINABLY
All our sites are using 100% renewable energies
Since 2015, our factory in Burgos, Spain, has reduced its C02 emissions by improving energy efficiency on-site and using 100% renewable energies thanks to a biomass power plant and solar panels.
Reducing water consumption
Since 2017, our Burgos, Spain, production facility has been a “waterloop factory.” This means that 100% of the water used for production processes is recycled and reused in a closed loop. External network water is only used in the composition of products or for employees’ day-to-day needs. In 2020, the factory saved 32 million liters of water.
ACHIEVEMENTS & COMMITMENTS
FOR THE FUTURE OF THE PLANET
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SINCE
2015
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Since 2015 our factory in Spain which produces 97% of our products, uses 100% renewable energies, with a waterloop system using 100% recycled water.
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2022
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In 2022, Kérastase launched refillable shampoos on a scale, with all retail shampoo bottles made of 100% recycled plastic.
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2023
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In 2023, 96% of the new launches are eco-designed, and the use of recycled plastic in our products helped to save 1110 tons of virgin plastic.
CARING ABOUT ANIMAL WELFARE
Kérastase does not test any of its products or any of its ingredients on animals. For more than 30 years, we have been committed to a world without animal testing, thanks to pioneering alternative methods of assessing safety that do not involve animals. Know more about it.
