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Emily Ratajkowski for a Sustainable Kerastase

CARE IS OUR STORY AND OUR FUTURE





Now more than ever, the world needs care – responsible and sustainable care. Since 2013, Kérastase has resolved to extend its expertise in the art of care by striving to minimizing its impact on the planet. Drawing on our excellence in innovation, we continue to find new ways to cut down on waste and empower our customers to make more sustainable choices.





Kerastase Global President Rosa Carrico
We believe in care. Care for better. We’re optimizing our packaging, reformulating our products and reimagining the fundamentals of how we deliver hair care. We continue to pioneer the future of hair care while driving positive change and striving to build a more diverse, inclusive and responsible future.

Rosa Carriço
Global President, Kérastase





Kerastase Stylist With Model's Hair

Care for hair.

We provide the best of care for all hair and scalp types with effective and safe formulas.

Kerastase Models Group Shot With Emily Ratajkowski

Care for people.

We provide an empowering message with an inclusive vision of luxury.

Kerastase Ingredients For Luxury Hair Care & Sustainable Packaging

Care for the future.

We prove luxury can be mindful of sustainability with innovative packaging.





Kerastase Commitment To Sustainable Packaging Shampoo Bottle

WE ARE COMMITTED TO DESIGNING SUSTAINABLE PACKAGING

Kerastase is always looking for ways to optimize packaging, including using less virgin materials and more recycled materials, and a refillable delivery system. Beginning with shampoo bottles and branching out to more and more products, we are creating a packaging program that keeps sustainability top of mind.






Shampoo*

*excluding the cap



Shampoo**

**excluding the pump



Hair Oil***

***30ML and 100ML Bottles



Heat Protectants****

***cardboard avoided per year by removing secondary packaging from the entire Thermique primers in tubes



Refillable Luxury Shampoo Bottles to reuse, again and again.

Kerastase Refillable Bottle and Shampoo Refill Pouch

Kérastase applies its innovative spirit to an entirely new shampoo delivery system that is more luxurious and sustainable than ever before. Available in five Kérastase ranges, the refillable bain provides a completely reusable, beautiful shampoo bottle with custom engraving for an aesthetically pleasing, luxury look in the shower. The system eliminates most of the plastic waste associated with single-use shampoo bottles, making heightened luxury a responsible practice.








Upgrade your hair wash to a more sustainable shampoo routine.





THE QUEST FOR 100% RECYCLED PLASTIC


We strive for more consciously-designed packaging that aims to replace all first-use plastics with 100% recycled plastic. We have set an ambitious goal to replace more than 60% of our product packaging with recycled material by 2025 and have 100% of our plastic come from a recycled source by 2030. We have made great progress so far. As of last year, all of our retail shampoo bottles* are now made with 95% recycled plastic**. This shift to recycled alternatives helped us avoid using 520 tons of first-use plastic.
But we aren’t stopping there.


*Excluding the cap. **The remaining 5% are dyes and additives.





Between 2020 & 2021

100%

increase in use of recycled plastic.

In 2021

520 tons

first use of virgin plastic saved across the brand.

By 2025

+60%

of our plastic packaging will be made of recycled plastic.

By 2030

100%

of the plastic we use will be issued from recycled of bio-based sources.





Kerastase Sustainability Goals

We Are Committed
To Producing Sustainably





Kerastase Carbon Neutrality Goals

Achieving carbon neutrality

Since 2015, our factory in Burgos, Spain, has achieved carbon neutrality by improving energy efficiency and using 100% renewable energy.



Kérastase Reducing Water Consumption

Reducing water consumption

Since 2017, our Burgos, Spain, production facility has been a “waterloop factory.” This means that 100% of the water used for production processes is recycled and reused in a closed loop. External network water is only used in the composition of products or for employees’ day-to-day needs. In 2020, we cut the water consumption at our manufacturing plants and distribution centers by 40%. By 2030, 100% of the water used in our industrial processes will be recycled and reused in a loop.






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