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Through partnerships with non-profit organizations, Kerastase, the leading professional luxury haircare brand worldwide, proudly commits to support mentoring programs for women, by women.

1 IN 2 WOMEN
RATE THEMSELVES
LESS CONFIDENT THAN MEN.

THAT IS CALLED THE CONFIDENCE GAP.





OUR COMMITMENT
AGAINST THE CONFIDENCE GAP


Through partnerships with expert non-profit organizations, we proudly commit to support
mentoring programs for women, by women, to help young women grow their confidence.​

Initially launching in the US in January 2023, the initiative will expand in more than 10 countries.
Our goal is to help more than 15,000 young women worldwide by 2025.​



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At Kérastase, we believe that a woman doesn’t just want stronger hair,
she wants to be a stronger woman. Our mission goes beyond
hair care and it felt natural to work on fighting the confidence gap, to
keep on expanding a woman’s potential.

Rosa Carriço
Global President, Kérastase




POWER TALKS IS BUILT AROUND THREE KEY PILLARS



MENTORING

Young women to grow their confidence, ​
so they can define and achieve success
​ on their own terms.

INSPIRING

All women in their journey towards
confidence through powerful,
confidence-building events and content
featuring inspiring female figures.​

TRAINING

Kérastase employees to fight unconscious
bias, ​and foster self-confidence in the
workplace.​





OUR GLOBAL AND US PARTNER​



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Through structured programs, focused support, and inspiring connections,
Step Up helps girls, young woman, and those who identify with girlhood and womanhood,br> ​ define and achieve their unique visions of success. Connect at www.suwn.org.




FOCUS ON FLASH MENTORING​



WOMEN WHO HAD A MENTOR ARE 74% MORE LIKELY TO BE VERY SELF-CONFIDENT.​


Together with Step Up, Kérastase will implement “flash mentoring” programming, based on the idea
that one powerful conversation can have a profound and enduring impact. ​​

Our approach will pair mentors and mentees together for short-term, targeted, skills-based mentoring.
A flash mentoring experience will typically be conducted through a one-to-one model, contained within a single structured session that will allow mentees
to more quickly acquire the kinds of experience that lead to confidence.​



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