Main content
Kerastase Brand Cause – Power Talks

1 IN 2 WOMEN
CONSIDER THEMSELVES
LESS CONFIDENT THAN MEN

THAT IS THE CONFIDENCE GAP


OUR COMMITMENT
TO CLOSE THE CONFIDENCE GAP


74% of women believe that they lack confidence in their career defining moments.
There are major gaps in how women view their ability, work relationships, and career potential compared to men.

Through partnerships with expert non-profit organizations, we proudly commit to support
mentoring programs for women, by women, to help young women grow their confidence.

Initially launched in the US in January 2023, we have now launched in 11 markets helping more than 2000 women in 2023, with more to come.

*Kérastase international survey (online interviews made by Scènes de Vie) on more than 2,500 women in the USA, China, Brazil, UK and France,
August 2022

FOCUS ON FLASH MENTORING​

WOMEN ARE 92% MORE CONFIDENT
AFTER FLASH MENTORING SESSIONS​

'Based on self-assessment survey after mentorship session

Together with Step Up, Kérastase implements 'flash mentoring' program,
sharing the idea that one powerful conversation can have a profound and enduring impact. This type of mentoring allows both mentors and
mentees quick access to conversations which can boost their confidence.

Kérastase also provides global content to support and enrich women, at every stage in their journey, towards boosting self-promotion,
increasing self-esteem, and combatting imposter syndrome. Leveraging a strong and diverse community of inspiring female role-models and
figures, content shares their journeys and perspectives about self-confidence and female empowerment, as well as concrete advice, tips and
inspiration on how to dare to embrace one's own confidence and ambition.

'POWER TALKS' PODCASTS

Discover Kérastase uplifting podcasts featuring inspiring women in conversation about growing their confidence, expanding their potential and impact in the world.

LISTEN ON YOUR SPOTIFY CLICKING BELOW:

FOCUS ON FLASH MENTORING​

WOMEN WHO HAD A MENTOR ARE 74% MORE LIKELY
TO BE VERY SELF-CONFIDENT.​

'Based on self-assessment survey after mentorship session

Together with [local NGO if landing page adapted locally, if not, nothing to change], Kérastase implements 'flash mentorship' programming, sharing the idea that one powerful conversation can have a profound and enduring impact. This type of mentoring allows both mentors and mentees quick access to conversations which can boost their confidence.

: Kérastase also provides global content to support and enrich women, at every stage in their journey, towards boosting self-promotion. increasing self-esteem, and combatting imposter syndrome. Leveraging a strong and diverse community of inspiring female role-models and figures, content shares their journeys and perspectives about self-confidence and female empowerment, as well as concrete advice, tips and inspiration on how to dare to embrace one's own confidence and ambition.

“Female friendships are crucial to my success, journey, joy. There were and still are so many moments when I was told no... These failures become lessons and they continue until the rest of your life.”​

Emily Ratajkowski
Kérastase Global Brand Ambassador​
@emrata

“I can't promise I won't lose myself again, but I promise I keep trying to meet who I am becoming.”

Ebonee Davis
Kérastase Global Brand Ambassador​
@eboneedavis

“Woman don’t want to just have stronger hair, she wants to be a stronger woman.”​

Rosa Carriço
Kérastase Global President
@Rosa Carriço

Rosa Carrico – Kerastase Global Brand Director – Power Talk

'As a leading haircare brand dedicated to expanding a
woman's potential, we want to help build women's power
to dare, and we believe we can do this by helping to
bridge the confidence gap. Our brand cause delivers
mentoring connections with real impact for young women
who experience this gap.'


Rosa Carriço
Kerastase Global President

'As a leading hair care brand dedicated to expanding a
woman's potential, we want to help build women's power
to dare, and we believe we can do this by helping to
bridge the confidence gap. Our brand cause delivers
mentoring connections with real impact for young women
who experience this gap.'


Rosa Carriço
Kerastase Global President

POWER TALKS IS BUILT AROUND THREE KEY PILLARS

MENTORING


Young women to grow their confidence, ​
so they can define and achieve success ​
on their own terms.

INSPIRING


All women in their journey towards
confidence through powerful,
confidence-building events and content
featuring inspiring female figures.​

TRAINING


Kérastase employees to fight unconscious
bias, ​and foster self-confidence in the
workplace.​

OUR GLOBAL AND US PARTNER​

stepup logo

Through structured programs, focused support, and inspiring connections,
Step Up helps girls, young woman, and those who identify with girlhood and womanhood, define and achieve their unique visions of success. Connect at www.suwn.org.

Orientation message
For the best experience, please turn your device