
1 IN 2 WOMEN
CONSIDER THEMSELVES
LESS CONFIDENT THAN MEN
THAT IS THE CONFIDENCE GAP
OUR COMMITMENT
TO CLOSE THE CONFIDENCE GAP
74% of women believe that they lack confidence in their career defining moments.
There are major gaps in how women view their ability, work relationships, and career potential compared to men.
Through partnerships with expert non-profit organizations, we proudly commit to support
mentoring programs for women, by women, to help young women grow their confidence.
Initially launched in the US in January 2023, we have now launched in 11 markets helping more than 2000 women in 2023, with more to come.
*Kérastase international survey (online interviews made by Scènes de Vie) on more than 2,500 women in the USA, China, Brazil, UK and France,
August 2022

'As a leading haircare brand dedicated to expanding a
woman's potential, we want to help build women's power
to dare, and we believe we can do this by helping to
bridge the confidence gap. Our brand cause delivers
mentoring connections with real impact for young women
who experience this gap.'
Rosa Carriço
Kerastase Global President
POWER TALKS IS BUILT AROUND THREE KEY PILLARS
MENTORING
Young women to grow their confidence,
so they can define and achieve success on their own terms.INSPIRING
All women in their journey towards
confidence through powerful, confidence-building events and content featuring inspiring female figures.TRAINING
Kérastase employees to fight unconscious
bias, and foster self-confidence in the workplace.OUR GLOBAL AND US PARTNER

Through structured programs, focused support, and inspiring connections,
Step Up helps girls, young woman, and those who identify with girlhood and womanhood,
define and achieve their unique visions of success. Connect at www.suwn.org.