Introducing Genesis
97% less hair fall due to breakage from brushing.*
Meet Genesis, our new dual action fortifying haircare system. Nearly 88% of women experience it: hair fall from frequent brushing, blow-dry heat, and overstyling.
Finally, Kerastase is addressing this all-too-common problem with a hair fall solution for a new generation. With Genesis, a powerful haircare range that addresses hair fall due to breakage from brushing, your days of seeing hair on your brush are finally over. Genesis is not a hair loss product. *System of Bain Hydra-Fortifiant + Fondant Renforcateur
+ Sérum Fortifiant vs. Non-Conditioning Shampoo.
MORE STRENGTH. LESS BREAKAGE.
Delicately cleanse & reduce hair fall due to breakage from brushing with our system for normal to oily hair.
MORE STRENGTH. LESS BREAKAGE.
Delicately cleanse & reduce hair fall due to breakage from brushing with our system for normal to oily hair.
Care for Dry, Weakened Hair
Hair is up to 89% more smooth and conditioned* with our system for normal to dry hair.
*Vs. non-conditioning shampoo
Due to breakage from brushing*
*System of Bain Hydra-Fortifiant + Fondant Renforcateur+ Sérum Fortifiant vs. Non-Conditioning Shampoo.
Discover the Genesis Range
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Our Potent Fortifying Formulas
The Genesis range features complexes with
Edelweiss Native Cells, Ginger Root, Arginine + Caffeine.
This system provides immediate strength and softness, detangles & adds moisture.
The Genesis Experts
For the first time, Kérastase collaborated with a panel of three
esteemed experts who offer a 360˚ lifestyle approach to overall
health and wellness to support the launch of Genesis.
An Indulgent Fragrance
A signature scent is an essential part of all Kérastase hair rituals. For Genesis, we've created a fresh fragrance inspired by the energetic attitude that springs from many modern colognes. Featuring citrusy, sun-ripened bergamot, along with aromatic herbs and a touch of floral notes. Full of youth and positivity, Genesis celebrates the vigor of modern life.
Your Journey to More Strength & Less Breakage
Begin your Genesis journey with our exclusive in-salon service. After a thorough diagnosis, your hairdresser will take you through a luxurious Genesis in-salon treatment and then recommend customized care using the at-home regimen.
Far more than the place to get your root touch-up or an occasional trim, book an appointment at your nearest Kérastase salon for a complimentary personalized hair diagnosis.
