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Genesis Fortifying Hair Care

Genesis Fortifying Hair Care

97% less hair fall due to breakage from brushing.*
Meet Genesis, our new dual action fortifying haircare system. Nearly 88% of women
experience it: hair fall from frequent brushing, blow-dry heat, and overstyling.
Finally, Kerastase is addressing this all-too-common problem with a hair fall solution for a
new generation. With Genesis, a powerful haircare range that addresses hair fall due to
breakage from brushing, your days of seeing hair on your brush are finally over.
Genesis is not a hair loss product. *System of Bain Hydra-Fortifiant + Fondant Renforcateur
+ Sérum Fortifiant vs. Non-Conditioning Shampoo.
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1. CLEANSE



The First Dual Action Fortifying Hair Care

Bain Hydra-Fortifiant
Fortifying Shampoo

Perfect for normal to oily, weakened hair prone to falling due to breakage from brushing
- Gently removes sebum and pollution particles from scalp and hair
- Provides anti-oiliness
- Prevents risk of hair fall due to breakage from brushing
- Apply to wet hair, lather, rinse, repeat



shop the normal to dry hair shampoo
The First Dual Action Fortifying Hair Care

Bain Nutri-Fortifiant
Fortifying Shampoo

Perfect for normal to dry weakened hair, prone to falling due to breakage from brushing.
- Gently cleanses scalp and hair while adding moisture
- Provides intense nourishment and gently detangles hair
- Prevents risk of hair fall due to breakage from brushing
- Apply to damp hair, lather, rinse, repeat



shop the normal to oily hair shampoo




2. TREAT



The first dual action fortifying hair care

Fondant Renforçateur
Fortifying Conditioner

Lightweight conditioner with anti-breakage action that fortifies the fiber and reinforces its resistance to breakage.
- Provides immediate strength and softness
- Detangles and adds body
- Provides moisture and shine
- Apply to shampooed, towel dried hair. Leave on for 2 to 3 minutes. Rinse thoroughly



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The First Dual Action Fortifying Hair Care

Masque Reconstituant
Fortifying Masque

Intensely rich masque for weakened hair that fortifies to reduce hair fall due to breakage from brushing.
- Intense nourishment and hydration
- Smooths and detangles
- Fortifies against breakage
- Apply to shampooed, towel dried hair. Leave on for 2 to 3 minutes. Rinse thoroughly


shop the hair mask





3. PRIME + FORTIFY



The First Dual Action Fortifying Hair Care


Défense Thermique
Fortifying Blow-Dry Fluid

Blow-dry spray for weakened hair that fortifies to reduce hair fall due to breakage from brushing.
- Detangles and hydrates without frizz
- Eases blow-drying and styling
- Protects hair from blow-dry heat
- 24H protection against frizz even in high conditions of humidity
- Apply from mid-lengths to ends of wet hair. Blow dry



shop the blowdry primer




4. FORTIFY






Sérum Fortifiant
Daily Fortifying Serum

Daily fortifying serum for weakened hair that strengthens to reduce hair fall due to breakage from brushing.
- Use once daily in the morning of before going to bed
- Apply 4 doses on dry or towel-dried scalp, section by section. 1 dose = 1 pipette until the mark
- Massage gently
- Do not rinse
- Use daily



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Kerastase Genesis Hair Care





More Strength. Less Breakage.

Delicately cleanse & reduce hair fall due to breakage from brushing with our system for normal to oily hair.

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Care for Dry, Weakened Hair

Hair is up to 89% more smooth and conditioned* with our system for normal to dry hair.

*Vs. non-conditioning shampoo
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Kerastase Genesis Hair Care




Discover the causes
of hair fall due to breakage from brushing.

External factors and daily stressors such as brushing, heat and over styling cause the fiber weaken. Hair breaks off in the middle, creating thinner, weaker hair overall. With breakage, the hair is still growing from the bulb, but daily exposure to external aggressors can further weaken hair.









Genesis addresses the solution to hair fall
due to breakage from brushing.
Our panel of 3 experts encourages women
to take a 360 degree approach
to their haircare regimen.




Kerastase Never be Afraid of Hair Fall

Hold onto your hair

What you are searching for is a beauty remedy - something with beautiful lather and fragrances, everything you’ve come to expect from your previous hair products combined with strengthening & fortifying benefits.

Kerastase Never be Afraid of Hair Fall

A hair fall due to breakage from brushing solution for a new generation

You want to solve hair fall due to breakage from brushing with a luxurious, sophisticated, holistic, science-backed system. Kérastase listened to your concerns and responded with a modern solution to a modern problem.





97% Less Hair Fall Due to
Breakage from Brushing*.
More Strength.
Less Breakage.

*System of Bain Hydra-Fortifiant + Fondant Renforçateur+ Sérum Fortifiant vs Non-Conditioning Shampoo





Kerastase Never be Afraid of Hair Fall








Our Potent Fortifying Formulas

The Genesis range features complexes with
Edelweiss Native Cells, Ginger Root, Arginine + Caffeine.
This system provides immediate strength and softness, detangles & adds moisture.



Kerastase Genesis Hair Care





The Genesis Experts

For the first time, Kérastase collaborated with a panel of three
esteemed experts who offer a 360˚ lifestyle approach to overall
health and wellness to support the launch of Genesis.



Kerastase Genesis Hair Care





Kerastase Genesis Hair Care





Kerastase Genesis Hair Care




Shop The Complete Routine

Genesis combines the efficacious solution to hair fall
due to breakage from brushing with the indulgence of a hair ritual.
With Genesis, Never Be Afraid of Falling.






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