1. CLEANSE

Bain Hydra-Fortifiant
Fortifying Shampoo
Perfect for normal to oily, weakened hair prone to falling due to breakage from brushing
- Gently removes sebum and pollution particles from scalp and hair
- Provides anti-oiliness
- Prevents risk of hair fall due to breakage from brushing
- Apply to wet hair, lather, rinse, repeat
shop the normal to dry hair shampoo

Bain Nutri-Fortifiant
Fortifying Shampoo
Perfect for normal to dry weakened hair, prone to falling due to breakage from brushing.
- Gently cleanses scalp and hair while adding moisture
- Provides intense nourishment and gently detangles hair
- Prevents risk of hair fall due to breakage from brushing
- Apply to damp hair, lather, rinse, repeat
shop the normal to oily hair shampoo
2. TREAT

Fondant Renforçateur
Fortifying Conditioner
Lightweight conditioner with anti-breakage action that fortifies the fiber and reinforces its resistance to breakage.
- Provides immediate strength and softness
- Detangles and adds body
- Provides moisture and shine
- Apply to shampooed, towel dried hair. Leave on for 2 to 3 minutes. Rinse thoroughly
shop the conditioner

Masque Reconstituant
Fortifying Masque
Intensely rich masque for weakened hair that fortifies to reduce hair fall due to breakage from brushing.
- Intense nourishment and hydration
- Smooths and detangles
- Fortifies against breakage
- Apply to shampooed, towel dried hair. Leave on for 2 to 3 minutes. Rinse thoroughly
shop the hair mask
3. PRIME + FORTIFY

Défense Thermique
Fortifying Blow-Dry Fluid
Blow-dry spray for weakened hair that fortifies to reduce hair fall due to breakage from brushing.
- Detangles and hydrates without frizz
- Eases blow-drying and styling
- Protects hair from blow-dry heat
- 24H protection against frizz even in high conditions of humidity
- Apply from mid-lengths to ends of wet hair. Blow dry
shop the blowdry primer
4. FORTIFY
Sérum Fortifiant
Daily Fortifying Serum
Daily fortifying serum for weakened hair that strengthens to reduce hair fall due to breakage from brushing.
- Use once daily in the morning of before going to bed
- Apply 4 doses on dry or towel-dried scalp, section by section. 1 dose = 1 pipette until the mark
- Massage gently
- Do not rinse
- Use daily
shop the hair serum

More Strength. Less Breakage.
Delicately cleanse & reduce hair fall due to breakage from brushing with our system for normal to oily hair.
shop the setCare for Dry, Weakened Hair
Hair is up to 89% more smooth and conditioned* with our system for normal to dry hair.
*Vs. non-conditioning shampooshop the set

Discover the causes
of hair fall due to breakage from brushing.
External factors and daily stressors such as brushing, heat and over styling cause the fiber weaken. Hair breaks off in the middle, creating thinner, weaker hair overall. With breakage, the hair is still growing from the bulb, but daily exposure to external aggressors can further weaken hair.
Genesis addresses the solution to hair fall
due to breakage from brushing.
Our panel of 3 experts encourages women
to take a 360 degree approach
to their haircare regimen.

Hold onto your hair
What you are searching for is a beauty remedy - something with beautiful lather and fragrances, everything you’ve come to expect from your previous hair products combined with strengthening & fortifying benefits.

A hair fall due to breakage from brushing solution for a new generation
You want to solve hair fall due to breakage from brushing with a luxurious, sophisticated, holistic, science-backed system. Kérastase listened to your concerns and responded with a modern solution to a modern problem.
97% Less Hair Fall Due to
Breakage from Brushing*.
More Strength.
Less Breakage.
*System of Bain Hydra-Fortifiant + Fondant Renforçateur+ Sérum Fortifiant vs Non-Conditioning Shampoo

Our Potent Fortifying Formulas
The Genesis range features complexes with
Edelweiss Native Cells, Ginger Root, Arginine + Caffeine.
This system provides immediate strength and softness, detangles & adds moisture.

Shop The Complete Routine
Genesis combines the efficacious solution to hair fall
due to breakage from brushing with the indulgence of a hair ritual.
With Genesis, Never Be Afraid of Falling.