REFLECTING THE VERY ESSENCE OF THE KÉRASTASE WOMAN:
BOLD, CONFIDENT, AND UNAPOLOGETICALLY HERSELF
Alongside her cinematic achievements, Demi Moore is known as a true hair icon. Currently celebrated for her original and signature long, jet-black hair, Moore has been known to push the boundaries of hair styling with a series of iconic looks. Whether it’s a fresh buzzcut or a modern pixie-cut, she has played with her hair as a transformative tool to convey emotion, confidence, and a unique perspective on femininity. More than a style, her hair is seen as a symbol of strength, individuality, and enduring elegance – reflecting the very essence of the Kérastase woman: bold, confident, and unapologetically herself.
With a legendary and unmatched career spanning multiple decades, Moore has continually redefined what it means to be a leading woman in Hollywood. She created unforgettable performances in cinematic classics from Ghost and Indecent Proposal to G.I. Jane and The Substance, with her most recent role in season two of Taylor-Sheridan’s series Landman, each time showing unwavering dedication to her craft and establishing her as a true trailblazer. Her work has undeniably shaped pop culture, leading to unprecedented box-office success and, recently, both a Golden Globe and SAG win and an Academy Award Nomination in the same year.
Her influence spans beyond both hair and the screen, equally renowned for her advocacy and authenticity with women’s empowerment. She has broken barriers and taboos in discussing ageism and sexism, using her platform to champion new narratives and inspire millions of people around the world, most recently earning her recognition as one of TIME’s 100 Most Influential People and GLAMOUR’s Global Woman of the Year.
“I am truly honoured to join the Kérastase family as their Global Brand Ambassador. My life has been shaped by love, growth, and new experiences - and my hair has been with me through it all. I believe there’s a unique energy in hair; it carries our experiences, our confidence, and our individuality. For me, there’s a real freedom in letting your hair simply be itself and allowing it to tell your story. That, to me, is what beauty is all about - being authentic and embracing who you are. I can’t wait to share my new Kérastase chapter with you all!”
Demi Moore, Global Brand Ambassador, Kérastase.
