ADDRESSING THE GEN Z HAIR DILEMMA
Gloss Absolu recognizes the duality of Gen Z hair aspirations. You envision effortlessly chic, runway-ready locks, yet often contend with the realities of frizz, oiliness, and lack of volume. This innovative collection bridges the gap between aspiration and reality, offering targeted solutions that deliver visible results while respecting your individuality.
THE GLOSS ABSOLU RITUAL
Unlock the secret to intensely glossy, bouncy hair with the complete Gloss Absolu ritual.
STEP 1: Bathe
Begin with the Bain Hydra-Glaze shampoo, a lightweight, hydra-illuminating formula that gently cleanses while imparting a clean, airy feel.
STEP 2: Treat
Follow with the Insta-Glaze conditioner, a luxurious gloss-enhancing treatment that deeply hydrates and smooths the hair fiber, leaving it incredibly soft and manageable.
STEP 3: Texturize
For added protection and smoothness, apply the Anti-Frizz Glaze Milk to wet lengths before blow-drying. Finally, finish with a few drops of the Glaze Drops hair oil, a weightless elixir that adds a final touch of shine and seals in moisture for a long-lasting, glossy finish.
Each product is infused with a captivating blend of hyaluronic acid*, glycolic acid*, and wild rose oil, working together to create the ultimate glossy transformation.
*ONLY IN BAIN, FONDANT, AND MILK
THE SCIENCE OF GLOSS ABSOLU
Hydra-Glazing haircare for hair prone to frizz.
Gloss Absolu is not just about aesthetics; it’s about advanced hair science. Kérastase's innovative Hydra-Glazing technology is at the core of this collection, providing a three-pronged approach to achieving lasting gloss. This technology works by :
1. PLUMPING the hair fiber with hydration,
2. SMOOTHING the cuticle for a reflective surface,
3. CREATING a barrier against humidity to prevent frizz.
As a result, your hair is glazed with :
4 DAYS GLOSSY HAIR*
100H ANTI-FRIZZ**
100H SOFT, HYDRATED HAIR**
+87% SMOOTHNESS**
**Instrumental test after application of Bain + Fondant + Spray + Oil
POWER ACIDS + ROSE = HAIR MAGIC
The transformative power of Gloss Absolu lies in its curated blend of potent ingredients.
Hyaluronic Acid, renowned for its moisture-retaining properties in skincare, now works its magic on your hair, ensuring deep hydration.
Glycolic Acid, a gentle yet effective exfoliant, refines the hair fiber for enhanced smoothness and shine.
Wild Rose in oil, sourced responsibly from France, not only imparts a captivating fragrance but also nourishes and protects your hair.
ELEVATED EXPERIENCE
Gloss Absolu is designed to be an indulgent, sensorial experience. The collection's sleek, sophisticated packaging reflects its premium quality, while the transformative textures and captivating fragrance elevate your haircare routine to a moment of self-care.
❝
My young clients want it all : clean yet gentle, sleek yet in-movement, shiny yet weightless. Gloss Absolu is the perfect answer to provide the ultimate glossy, smooth, and bouncy finish.
— HOVIG ETOYAN, Kérastase Global Professional Ambassador
CONNECTING WITH A GENERATION
Kérastase understands the importance of authentic connection. The Gloss Absolu campaign, featuring Gen Z icons Sydney Sweeney and Emily Ratajkowski, celebrates individuality and self-expression. "Live Your Life in Gloss" message resonates with the generation's desire to embrace confidence and shine brightly.
ELEVATE YOUR HAIR GAME
Gloss Absolu by Kérastase is more than just haircare; it’s an investment in your self-expression. It's a sophisticated approach to achieving healthy, glossy hair that reflects your unique style. Elevate your hair game and experience the transformative power of gloss.
THEY TRIED IT, THEY LOVED IT
Get inspired by these glazed transformations #LiveYourLifeInGloss
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