Cross hair fall due to breakage from brushing off your list of things to worry about
Nearly 88% of women experience hair fall due to breakage from brushing, heat treatments, styling and stress. But even in difficult times, Kérastase is here with solutions to keep your hair healthy and beautiful. If you can’t make it to the salon, and you’re only running out for essentials and jumping on Zoom calls, we know how to give your hair the strength it needs to get through this trying period.
Genesis to the rescue.
Under normal circumstances, you would visit your salon and consult your hairdresser
about concerns such as hair fall due to breakage from brushing. Right now, that may not
be possible, depending on where you live, so you need to take matters into your own
hands. But don’t despair! Your Kérastase at-home routine gives you the daily pampering
you crave and lets your hair build strength until you can see your hairdresser again.
Prescription for Strong Hair
When hair is weakened by stress, it breaks off more than normal. A solid Genesis hair care routine will strengthen your hair. A simple bain-and-treat routine gives hair a foundation of daily support. Choose Bain Hydra-Fortifiant Shampoo, followed by Fondant Renforçateur Conditioner (or Masque Reconstituant for a deep treatment) for best results.
Genesis Serum Fortifiant is the perfect product
to use every day to prevent hair fall due to breakage from brushing. You should apply it directly
to your scalp with a gentle massage to get the best results.
For added support, Kérastase stylist Hovig Etoyan, recommends an extra shot of strength during trying times. The silicone-free formula of Genesis Serum Fortifiant strengthens hair day after day, leading to 97% less hair fall due to breakage from brushing.
shop Genesis Serum Fortifiant
Shop The Complete Genesis Routine
Genesis combines the efficacious solution to hair fall due to breakage from brushing
with the indulgence of a hair ritual. With Genesis, Never Be Afraid of Falling.
Bain Hydra-Fortifiant Shampoo
Delicate fortifying shampoo for normal to oily, weakened hair that is prone to falling due to breakage from brushing.
Bain Nutri-Fortifiant Shampoo
Fortifying shampoo for normal to dry, weakened hair that is prone to falling due to breakage from brushing.
Fondant Renforçateur Conditioner
Lightweight fortifying conditioner for weakened hair that is prone to falling due to breakage from brushing. For daily use.
Defense Thermique Heat Protecting Spray
Heat protecting spray for weakened hair. Lightweight leave-in to strengthen & prevent breakage.
Serum Fortifiant Hair Serum
Daily fortifying serum for weakened hair that is prone to falling due to breakage from brushing.
Less Hair Fall For All
Kérastase has identified the three different types of hair
that require a tailor-made routine against hair fall
due to breakage from brushing. Find out which
routine you will need.
Genesis is not a hair loss product.
Fine to Medium Hair?
Fine to medium hair can be particularly fragile and prone to hair fall due to breakage from brushing.. Find real strength in this robust routine
Your Genesis Routine For Fine to Medium Hair:
Bain Hydra-Fortifiant + Fondant Renforçateur + Défense Thermique + Sérum Fortifiant
Step 1
Cleanse with Bain Hydra Fortifiant shampoo to gently remove sebum build-ups and pollution particles while caring for the lengths and repeat one time.
Step 2
Use Fondant Renforçateur conditioner to reduce hair fall due to breakage from brushing and reinforce the fiber. Leave the product in for 3 minutes and rinse afterwards.
Step 3
Use the daily Sérum Fortifiant hair serum to boost hair’s resilience to breakage from brushing. Apply 4 pipettes directly to scalp in sections and massage.
Step 4
Apply Défense Thermique heat protectant before blow-drying the hair and massage through the lengths to protect from heat and ease styling.
Want to know how to get the best results?
Follow the Genesis Routine for for fine to medium, fragile hair.
Bain Hydra-Fortifiant Shampoo
Delicate fortifying shampoo for normal to oily, weakened hair that is prone to falling due to breakage from brushing.
Fondant Renforçateur Conditioner
Lightweight fortifying conditioner for weakened hair that is prone to falling due to breakage from brushing. For daily use.
Defense Thermique Heat Protecting Spray
Heat protecting spray for weakened hair. Lightweight leave-in to strengthen & prevent breakage.
Serum Fortifiant Hair Serum
Daily fortifying serum for weakened hair that is prone to falling due to breakage from brushing.
Medium to Thick Hair?
It’s easy to neglect medium to thick hair, thinking strength and resilience make it invincible, but its density actually requires special treatment.
Your Genesis Routine For Medium To Thick Hair:
Bain Nutri-Fortifiant + Masque Reconstitutant + Défense Thermique + Sérum Fortifiant
Step 1
Cleanse your hair with Bain Nutri-Fortifiant shampoo to reinforce & nourish your dry hair and repeat one time.
Step 2
Use Masque Reconstituant hair mask to deeply reinforce lengths and reduce hair fall due to breakage from brushing. Leave it in for 5 minutes
Step 3
Use the daily Sérum Anti-Chute Fortifiant hair serum to boost hair’s resilience to breakage from brushing. Apply 4 pipettes directly to scalp in sections and massage to activate micro-circulation.
Step 4
Apply Défense Thermique heat protectant before blow-drying the hair and massage through the lengths to protect from heat and ease styling.
Want to know how to get the best results?
Follow the Genesis Routine for for medium, thick or dry hair.
Bain Nutri-Fortifiant Shampoo
Fortifying shampoo for normal to dry, weakened hair that is prone to falling due to breakage from brushing.
Masque Reconstituant Hair Mask
Intense fortifying hair mask for weakened hair that is prone to falling due to breakage from brushing. For weekly use.
Defense Thermique Heat Protecting Spray
Heat protecting spray for weakened hair. Lightweight leave-in to strengthen & prevent breakage.
Serum Fortifiant Hair Serum
Daily fortifying serum for weakened hair that is prone to falling due to breakage from brushing.
Oily Roots, Dry Lengths?
The roots are the foundation of the hair. They must be healthy to grow and retain hair with greater vitality.
Step 1
Cleanse with Bain Hydra Fortifiant shampoo to gently remove sebum build-up and pollution particles while caring for the lengths. Repeat one time.
Step 2
Use Masque Reconstituant hair mask to deeply nourish and reinforce lengths against hair fall due to breakage from brushing. Leave it in for 5 minutes.
Step 3
Use the daily Serum Fortifiant hair serum to boost hair's resilience to hair breakage from brushing. Apply 4 pipettes directly to scalp in a sections and massage.
Step 4
Apply Défense Thermique heat protectant before blow-drying the hair and massage through the lengths to protect from heat and ease styling.
Want to know how to get the best results?
Follow the Genesis Routine for oily roots and dry lengths
Your Genesis Routine For Oily Roots & Dry Lengths:
Bain Hydra-Fortifiant + Masque Reconstitutant + Défense Thermique + Sérum Fortifiant
Bain Hydra-Fortifiant Shampoo
Delicate fortifying shampoo for normal to oily, weakened hair that is prone to falling due to breakage from brushing.
Masque Reconstituant Hair Mask
Intense fortifying hair mask for weakened hair that is prone to falling due to breakage from brushing. For weekly use.
Defense Thermique Heat Protecting Spray
Heat protecting spray for weakened hair. Lightweight leave-in to strengthen & prevent breakage.
Serum Fortifiant Hair Serum
Daily fortifying serum for weakened hair that is prone to falling due to breakage from brushing.
