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SYDNEY SWEENEY IS THE NEW GLOBAL BRAND AMBASSADOR FOR KÉRASTASE

Sydney has had a meteoric rise on-screen, breaking out with iconic roles in two of the most culturally relevant and important series of our time; The White Lotus and Euphoria. The unrivaled success of both shows also saw her land double Primetime Emmy nominations in the same year, marking herself as one of the most coveted and in-demand actresses in the world. 2024 will see Sydney reach even greater heights in the romantic-comedy Anyone But You and action-thriller Madame Web.

WELCOME SYDNEY SWEENEY

As a new year starts, so does a new chapter for Kérastase. We welcome to the family the incredibly talented, and multi-faceted, Sydney Sweeney. It’s been hard to miss Sydney’s incredibly quick rise, whether it’s been through Euphoria, on Tik-Tok, or on countless magazine covers. Today she adds Kérastase muse to her remarkable list of projects and accomplishments.

I was drawn to Sydney’s warmth and magnetism both on- and off-screen, to me she is truly fearless. Fearless with her hair, beauty, and style, fearless with the roles that she takes and fearless about being unapologetically Syd with so many talents and interests. She speaks to her communities with passion, focus and a sense of humor that makes you feel like you instantly know her. This is the Kérastase woman. One who dares and one who embraces their own journey.

You can expect our collaboration to be unexpected, beautiful, and exciting. Keep an eye out for our first campaign, starring Sydney with our newest haircare innovation with an incredible scientific breakthrough.

You Dare, We Care

Rosa Carriço,
Kérastase Global Brand President





ACCORDING TO ME



‘Wow.

C’EST SUPER COOL!*

I can’t believe that today I join the Kérastase family as their newest brand ambassador.

It’s so immense for me to partner with such an iconic brand.

For me there is something in beauty about being creative, being myself and being a strong believer in my actions.

I feel all the Kérastase campaigns always capture these themes, and of course they are always

TRÈS TRÈS CHIC.**

I’m excited to show you what we’ve been up to.’

SYDNEY SWEENEY, New Global Brand Ambassador

*IT'S SUPER COOL!
**VERY VERY CHIC.





SHE IS THE WOMAN



ACTRESS

A master of transformation in every role she takes. From Gen-Z schoolgirl to rom-com queen, she can truly do it all. And we’re not the only ones who think that… the awards are stacking up!

PRODUCER

With all this creativity, Syd channels it into her own projects. From scripts to scouting locations, she’s bringing you her voice and her style to themes that matter most.

MECHANIC

Go to TikTok and type in Syds_Garage. You will thank us. Handy tips on quick-car fixes or elaborate restorations, Syd will explain it all.





ONE MINUTE WITH…



WHY KERASTASE?

I’m constantly changing my hair color and style for different roles, so the best care is so important. The treatments and oils have been bringing my hair back to life, ET VOILÀ!

FAVORITE HAIRSTYLE?

Ah this is hard! My hairstylist Glen is one of my best friends and we’re always having so much fun together creating new looks for different events. I must admit I do love a big bouncy blowout!

YOUR ULTIMATE FEMALE ICON?

There are so many amazing women I look up to and am inspired by. For me, it always comes down to my friends – we support each other, we’re ride or die and no matter where we go, we’re always having fun.

WHERE DO YOU GET YOUR CONFIDENCE?

It’s quite simple for me – doing things I love. I always feel better when I step back and think about what I actually love to do. Then when I do it, it gives me a sense of strength and power, and it’s really fulfilling.




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