Hair oils and hair serums work as hair softening and shine enhancing treatments for dull and devitalized hair. Dull hair that has lost its luster often needs an infusion of moisture, hydration and powerful ingredients to revert back to health and to smooth and soften any unevenness to the touch. These soft hair treatments help infuse the fiber with the necessary nutrients to deliver softness and shiny hair. Hair serum can be a targeted scalp and hair treatment or can be used as a styling product that makes your hair smooth and adds shine. Hair oil is intended to nourish and improve your hair's health by delivering a high consistency of vitamins, minerals and fatty acids, also making hair shiny. The best hair oils and hair serums for softer hair consist of smoothing properties to help with uniformity and shine of the hair. Discover our best-selling Original Hair Oil. Our collection of serums for the scalp and hair as well as daily, overnight and limited-edition hair oils are formulated to deliver results for all hair types seeking softness and shine. Explore our hair care sets for softer hair and save 10% or take our hair quiz and find the perfect hair serums and hair oils for soft and shiny hair.