Immediate Anti-Brass Action
Get 8X more luminous hair* with our first purple shampoo and hair mask to treat all your brassy and yellowing concerns.shop now
Instant Fiber Care
Hair becomes 11X** more conditioned with our fortifying shampoo and conditioner.shop now
Ultimate Blonde Rescue
Stabilize color and illuminate lightened hair today with our newest in-salon post lightening treatment service.shop now
How do you Blond Absolu?
From platinum to highlighted, we’ve identified six iconic levels of blonde and the routines to match. Discover which Blond Absolu care routine matches your blonding need.
Before & After
Whether it’s tone correction or fiber care you're seeking, we have a solution for everyone. Scroll over the image to see our blonde before and after transformations.
You Dare, We Care.
Blonding has no limits when you have the right products to preserve the health of your hair.
Why Hair Loses Luminosity?
Blonde is more than a look. It is a statement. Being a blonde bombshell is exhilarating. But bleaching the hair leaves it vulnerable to dryness. Color fades and loses its unique tone. Meet Blond Absolu, the ultra-violet healing hair care that preserves the bright look and bold spirit of the modern blonde.
The Why of Blonde
They make it their thing. Blonde is pure and vulnerable, yet bold and daring, irresistible. Blonde is everything and nothing, all at once. Oh, and have you heard blondes have more fun? What’s not fun is the drying, devitalizing effect bleaching can have on the hair, color fading and yellow, brassy tones popping up. But those are no longer concerns...
Blonde is not one look. It is unlimited, an infinite spectrum. From ice white, to buttery blonde, to sun-bathed locks and brightened “bronde.” There’s a different blonde for every woman, for every hair type, for every season, every mood.
Katherine’s “special mix” of honey-blonde suits her personality and her skin tone, and makes her feel confident. “One day I just said I wanted to be blonde” she says.
For ex-model and fashion blogger Grece, icy blonde makes her feel young and daring. “My hair is my signature look,” she says.
Surfer Hanalei has washed-out mermaid locks that keep her connected to the ocean. “To me, it has such beauty and rawness and just… magic.”
...for those who dare.
No one understands blonding better than the women who have dared to do it, and no one understands care better than Kérastase. Which is why we brought together a collective of nine independent women who do blonde in totally different ways. Their concerns, their deepest blonde desires inspired us to create the ultimate range for blonde care.
Blondes demand the best
We found that every faux-blonde has her own feelings and philosophies about the color and how it sparks her soul. One thing they all have in common? None of them want to choose between gorgeous blonde and healthy, opulent hair. They want it all. And they want it fresh—no fading or veering into brassy territory.
All of the fun, none of the risk
It’s that demand for excellence and individuality that inspired us to create Blond Absolu, the ultimate care for faux blonde hair. We’ve revolutionized blonding care with six products to combine in customized rituals for bathing, treating and texturizing hair.The fibers are deeply healed and restored by hyaluronic acid and edelweiss sauvage. Ultra-violet neutralizers tone down brassiness and illuminate your desired blonde. Hair is silky, with the long-lasting feeling of “virgin” fibers.
So go ahead and dare to do it. Go blonde. We’ll be there, on the other side, with the very best ultraviolet healing care.
You Dare. We Care.
SHOP BLOND ABSOLU
Blond Absolu Routine
Whatever Your Blonde: You Dare, We Care. Blond Absolu provides instant fiber
care and immediate anti-brass action to achieve ideal blonding. Blond Absolu
maintains and perfects cool tones through deep ultra-violet neutralizers,
hydrates and fortifies the hair fiber, and illuminates hair from within.
Discover the blonde care regimen designed for your highlighted,
lightened, or bleached blonde hair.