NEW
BLOND ABSOLU
Bain Ultra-Violet Purple Shampoo
Shampoo for lightened, cool blonde, bleached, or grey hair.
How To Use
Apply to wet hair. Leave on at least 2 minutes, or longer depending on desired degree of neutralization. Rinse thoroughly. In case of contact with eyes, rinse them immediately and thoroughly.
Instantly neutralizes brassy and yellow undertones to maintain cool blonde shades and bring shine. Anti-brassiness action, boosts color luminosity, and blonde illumination.
- Hyaluronic Acid-fills & strengthens fiber damage from within and resurfaces cuticle for uniform porosity
- Edelweiss Flower-anti-oxidative power against daily damage and softens and calms sensitized fiber
- Ultra-Violet Neutralizers-durably neutralizes brassy and yellow tones and tailor results through product pairing
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Aqua / Water / Eau • Sodium Laureth Sulfate • Coco-Betaine • Sodium Chloride • Glycol Distearate • Parfum / Fragrance • Cocamide Mipa • Dimethicone • Citric Acid • Sodium Benzoate • Sodium Hydroxide • Hexylene Glycol • Ci 60730 / Acid Violet 43 • Salicylic Acid • Carbomer • Limonene • Guar Hydroxypropyltrimonium C H L O R I D E • Hydroxypropyltrimonium Hydrolyzed Wheat Protein • Magnesium Acetate • Glycerin • Sodium Hyaluronate • Tocopherol • Aspartic Acid • Glycine • Arginine • Glutamic Acid • Phenoxyethanol • Leontopodium Alpinum Flower/Leaf Extract • Fumaric Acid • Malva Sylvestris Flower Extract / Mallow Flower Extract • Potassium Sorbate.
Rated 1 out of
5
by
gnbrunnette from
Muted and Brassy after first wash
I bought this product earlier this week after having my hair heavily highlighted. As a natural brunette I tend to pull brassy tones and bought this product to try and combat those unwanted tones. After the first wash my hair was BRASSY and muted. So disappointing! Especially as this was only the second time I had washed my hair since being highlighted and now the color is completely altered.
Date published: 2019-06-02
Rated 5 out of
5
by
Anonymous from
Really HELPS!
I believe this shampoo really made my hair a brighter blonde and fought off those yellow and brass tones. Love it a lot, now I might try the blue one!
Date published: 2019-06-01
Rated 5 out of
5
by
BH90210 from
Love it
Most purple shampoos dry my hair out, but NOT this one. I have long blonde hair, with highlights & lowlights and this shampoo gives it more depth and definition. The brassiness is gone. Now I have multiple shades of blonde in my hair and it looks great. Of course, shampoo is followed by conditioner or hair mask.
Date published: 2019-05-04
Rated 1 out of
5
by
Deedee from
Do Not Use On White Gray Hair
After using Bain Ultra Violet Purple shampoo you can see what happened to my hair. I have just used 3% peroxide to clarifying shampoo the hairdresser gave me. I let it sit for 15 minutes. I think my hair is better but it will probably take another washing with the peroxide.
Date published: 2019-04-21
Rated 1 out of
5
by
Tucsondee from
DON'T BUY IT
My sister and I had beautiful white hair. My hairdresser recommend this product since it had just come out. I bought the weekly shampoo and the everyday conditioner, my sister bought a mask, shampoo and conditioner. We have used these products for about a month and now when you look at our hair it is a steel gray color. I've talked to the beauty salon and they say it is not a permanent color that our hair will go back to the white again. They said they will shampoo it for us with something to help remove it. So if you have any white hair I would recommend that you do not get any of these products used for white hair. I had always gotten complements on how beautiful my hair was. It's not beautiful now! I really trusted Kerastase with my hair because I use other products of theirs and love them.
Date published: 2019-04-11
Rated 5 out of
5
by
JKinCA from
Best purple shampoo on the market!
I consider myself somewhat of a purple shampoo expert thanks to my bleached head and deep hatred of all things warm and brassy. I absolutely LOVE this shampoo. It keeps warmth at bay between salon visits and is not super drying like many other purple shampoos. This shampoo is not super pigmented, so while it's great for maintaining the cool ashy hues it is not going to replace a toner or much more pigmented purple shampoo. That said, this is excellent for between salon visits and is gentle enough to use several times a week, or even on a daily basis.
Date published: 2019-03-14
Rated 5 out of
5
by
Lizard from
Awesome SAUCE!!
I am so grateful I hunted this stuff down! My hair has never been so clearly blonde! I usually start turning “brassy” a couple of weeks post color! Happy, happy, happy!
Date published: 2019-03-08
Rated 5 out of
5
by
CVanBeber from
Perfect Once a Week Shampoo
I have colored blonde hair but not platinum, so I have been using this shampoo once a week to maintain the color and the Bain Lumeiere for all my other washes. I was so excited when Kerastase came out with a purple shampoo/line for blondes. This is perfect to maintain your color and does not leave your hair brassy at all. Smells great too!
Date published: 2019-03-04
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