Learn More Exclusive Offer
Complimentary mini duo & free shipping. Code THN21. Learn More >
Illuminates cool blonde hair for even brightness. Neutralizes brassy hair and yellow undertones for flawless blonde hair. Deeply nourishes the hair fiber.
This ultra concentrated acid strengthens hair, preventing future hair breakage.
Rich in anti-oxidants to protect hair against daily damage and soften sensitized hair fibers.
Highly concentrated pigments that neutralize and remove brassy & yellow undertones.
Apply to shampooed and towel-dried hair. Massage through lengths and ends. Leave on for 3-5 minutes, or longer depending on desired degree of neutralization. Rinse thoroughly. In case of contact with eyes, rinse them immediately and thoroughly.
Answers to Your Frequently Asked Questions
Purple shampoo with Hyaluronic Acid neutralizes brassy hair.
You certainly are not afraid of a strong look. Lightened to cool, platinum blonde with lightener or heavily foiled highlights, your hair is highly sensitized. It needs to be nourished and protected from yellow tones due to oxidation and sun or heat exposure.
You love blonde but you’re laid back about it. You want low maintenance color and you also enjoy the very chic look of contrasting grown-out roots.
You spend a lot of time at the beach, or you want to look like you do. You love highlights that get increasingly bright toward the ends, as if you’d spent an entire season surfing in Malibu.
You definitely don’t want to go full blonde but you would not shy away from well-placed highlights to brighten up your whole look.
For naturally grey hair, you'll need to keep your hair strong, soft and illuminated with this regimen.
You have the soul of a brunette, but you want to be a brighter version of yourself, even if it’s just for a season. Brown and blonde tones blend together for a unique, toned-down effect.
You love blonde and are in need of a second-day hair refresher.
Sign up and enjoy 15% off your first order.
