Kérastase haircare range for dry hair.
Packed with skincare-inspired ingredients for healthy looking hair from scalp to ends.
[Plant-based Proteins + Niacinamide]
DEEPNutrition
SOFTERHair*
85%More Shine
**System of Bain Satin Riche, Masquintense Riche & Nectar Thermique.
**Bain Satin Riche vs. unwashed hair.
#NOURISHYOURDREAMS
Did You Know?
Nutritive was
created in 1984! The collection quickly became an iconic range for Kérastase and a
must-have for dry hair.
The
new Nutritive collectionfeatures new innovative & stronger formulas and new modern packaging.
NEW FORMULAS
Inspired by skincare.
Plant-based proteins - To nourish hair with essential nutrients & help retain moisture.
Niacinamide (Vitamin B3) - Strengthens hair fiber & locks-in nutriments.
NEW PACKAGING
Modern & brighter looking, more conscious & sustainable packaging.
Discover The Nutritive Range
Nutritive delivers a dose of hydration and nourishment your dry hair is craving.
Hydrating Shampoos for Dry Hair
Bain Satin Shampoo
A hydrating shampoo that cleanses and replenishes fine to medium, normal to dry hair. Formulated with plant-based proteins and niacinamide, this lightweight formula conditions* and detangles hair while boosting shine by +90%**.
*vs. non conditioning shampoo **vs. unwashed hair
Bain Satin Riche Shampoo
A high nutrition rich shampoo that cleanses and deeply replenishes medium to thick, dry to very dry hair. Formulated with plant-based proteins and niacinamide, this nourishing formula detangles and conditions* the hair while adding +77% strength* and boosting shine by +85%**.
*vs. non conditioning shampoo **vs. unwashed hair
Hydrating Conditioners & Masks for Dry Hair
Lait Vital Conditioner
A high nutrition ultra-light detangling conditioner that deeply hydrates dry hair fine to medium. Formulated with plant-based proteins and niacinamide, this creamy formula provides +85% conditioning**, making the hair easy to comb and detangle, as well as +99% strength** and +116% shine*.
Masquintense Hair Mask
A nourishing, ultra-concentrated hair mask, deeply nourishes & strengthens very dry hair, fine to medium. Formulated with plant-based proteins and niacinamide, this luxurious formula provides +89% conditioning**, making the hair easy to comb and detangle, as well as +96% stronger hair** and +79% shine*.
*vs. unwashed hair **vs. non conditioning shampoo
Masquintense Riche Hair Mask
A nourishing, ultra-concentrated rich hair mask, that deeply nourishes & strengthens very dry hair, medium to thick. Formulated with plant-based proteins and niacinamide, this indulgent formula provides +89% conditioning**, making the hair easy to comb and detangle, as well as +98% stronger hair**, +116% shine* and reducing frizz.
*vs. unwashed hair **vs. non conditioning shampoo
Hydrating Serums for Dry Hair & Scalp
Nutri-Supplement Scalp Serum
A luxurious milky fast absorbing formula with a vitamin blend and niacinamide to moisturize dry scalp for immediate comfort, leaving the scalp healthy and refreshed.
Nutri-Supplement Split Ends Hair Serum
A high nutrition ultra-sealing split ends concentrate, powered by a vitamin-in-oil blend, that provides 2X less split ends and instant smoothness. This intensely nourishing oil also helps prevent and reduce split ends by providing +99% stronger hair** and +81% shine*.
*vs. unwashed hair ** vs. non conditioning shampoo
8h Magic Night Hair Serum
A magical overnight nourishing leave-in hair serum that provides 8 hours of overnight nourishment* for sublime morning hair: soft & easy to style. Formulated with plant-based proteins and niacinamide, this luxurious cream protects from pillow friction, providing -84% less frizz** and +98% strength**.
*vs. unwashed hair **vs. non conditioning shampoo
Nourishing Heat Protectors for Dry Hair
Lotion Thermique Sublimatrice Heat Protectant
A light milky heat protecting leave-in mist that revitalizes the hair by providing more strength, elasticity and nourishment for dry hair, fine to medium. Formulated with plant-based proteins and niacinamide, this lightweight mist protects from heat up to 450°F and provides +82% deep conditioning*, making the hair easy to comb and detangle, as well as -98% less breakage*. This treatment also reduces frizz and flyaways while giving hair instant suppleness, radiant shine and satin touch.
*vs. non- conditioning shampoo
Nectar Thermique Heat Protectant
A beautifying anti-frizz heat protecting leave-in cream that nourishes the hair to provide more strength and hair manageability for dry hair, medium to thick. Formulated with plant-based proteins and niacinamide, this creamy formula protects from heat up to 450°F and provides +79% deep conditioning**, making the hair easy to comb and detangle, as well as -85% less frizz** and +97% stronger hair**. After each use, hair regains suppleness, instant softness and shine.
*vs. unwashed hair **vs. non conditioning shampoo
HOW CAN I KNOW IF MY HAIR OR SCALP IS DRY?
If you want an expert opinion on your scalp, head to your nearest Kérastase salon. Our in-salon teams are expertly equipped to diagnose your hair or scalp concerns and help advise you on the best products and in-salon treatments.
WHO BENEFITS MOST?
Proper treatment hinges on identifying your specific hair thickness to ensure the fiber receives the exact level of
nutrition it needs without being weighed down.
• For fine to medium dry hair: The goal is to infuse hydration without sacrificing natural volume. Lightweight
formulas like Bain Satin and Lait Vital are ideal; they revitalize elasticity and detangle the hair while
providing a silky, satin touch.
• For medium to thick dry hair: The hair fiber is naturally wider and requires deeper, richer nutrition. High-
concentration formulas like Bain Satin Riche and Masquintense Riche are necessary to penetrate the
thicker cuticle layer, ensuring maximum manageability, extreme softness, and targeted frizz reduction.
WHAT TO EXPECT?
When integrating these nourishing hair treatments into your routine, the results are scientifically measured to ensure professional performance. Based on brand-reported results from instrumental tests (comparing Nutritive formulas vs. non-conditioning shampoo):
• Instant Radiance: Users can expect up to +116% more shine immediately after application.
• Fiber Strength: Instrumental tests show up to +99% stronger hair and a significant reduction in visible breakage.
• Deep Conditioning: Hair becomes easier to manage with up to +89% improved conditioning, ensuring immediate detangling ease.
• Frizz Control: Reductions in frizz and flyaways are instrumentally proven to be noticeable after a single application of the complete Nutritive system.
HOW IT WORKS?
Modern dry-hair recovery relies on advanced, skincare-inspired formulas designed to replenish dehydrated lengths and restore softness.
Plant-Based Proteins: These nourishing ingredients help support dry hair by coating and smoothing the hair fiber. Rather than “permanently repairing” the strand, they help improve the feel and look of the hair by enhancing softness, suppleness, and manageability, especially through mid-lengths and ends.
Niacinamide (Vitamin B3): A skincare-inspired active that helps support the hair’s surface and reinforce a healthier-looking finish. In dry-hair routines, it’s used to help maintain hydration, improve the feel of the fiber, and support smoother, shinier-looking hair over time.
Together, these ingredients help smooth the cuticle and reduce roughness, so dehydrated hair retains hydration and luster well beyond the wash day.
WHAT IS THE BEST HAIR TREATMENT FOR DRY HAIR?
The most effective treatment protocol is a layered system that addresses the scalp, cleanses without stripping, deeply conditions, and protects the ends. Follow this six-step process for optimal recovery:
1. Diagnose and prep: If unsure of your exact needs, head to your nearest Kerastase salon for an expert diagnosis. Begin your routine by assessing your scalp and applying a hydrating Nutri-Supplement Scalp Serum if tightness is present.
2. Cleanse gently: Wash with a hydrating Bain Satin or Bain Satin Riche matched to your hair's thickness to replenish the fiber's surface.
3. Daily conditioning: Apply a high-nutrition, ultra-light detangling conditioner like Lait Vital from mid-lengths to ends for routine moisture.
4. Deep treat weekly: Substitute your daily conditioner with an ultra-concentrated hair mask Masquintense or Masquintense Riche once or twice a week to deeply nourish very dry hair.
5. Protect before styling: Always apply a heat-protecting Nutritive Thermique to shield the hair from styling tools up to 450°F and reduce breakage.
6. Seal and maintain: Apply a specialized Nutri-Supplement Split Ends Serum to the tips. This finishing step helps smooth and seal the cuticle, reducing moisture loss and providing protection against everyday stressors that can leave ends feeling dry and rough.




