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THE BLONDE STRUGGLE IS REAL

The struggle to achieve the perfect blonde can be so real! Lightened and highlighted blondes often face dryness, dullness, and unwanted tones. Prepare to redefine your blonde journey with the revolutionary new Blond Absolu line. This advanced collection achieves unparalleled brightness and profound hydration through the ultimate combination of hyaluronic acid and vitamins C+E.

BLONDE NEEDS SPECIFIC CARE

1. DEMANDING
TEXTURE

DRY, THINNING,
SPLIT-ENDS

2. COLOR DISTORTION

BRASSINESS AND DULLNESS

YOUR NATURAL OR WARM BLOND ROUTINE

Salon frequency : every 2-6 months

Bain Lumiere, is a hydrating illuminating shampoo to increase brightness, while locking in plumping hydration.

Cicaflash Conditioner, is an intense fortifying conditioner for lightened or highlighted hair.

Blonde Guard, is a innovative hydrating wonder shield leave-in spray, formulated to protect all types of blondes from top aggressors.

SHOP THE ROUTINE

NATURAL OR WARM
BLONDE

SHE HAS

Lift level : +
Porosity : +
Need of neutralization: +

NATURAL OR WARM
BLONDE

SHE NEEDS

☑ BOOST SOFTNESS
☑ STAY HYDRATED
☑ PREVENT DULLNESS & DRYNESS

NATURAL OR WARM BLONDE

Lift level : +
Porosity : +
Need of neutralization: +

She needs:

☑ BOOST SOFTNESS
☑ STAY HYDRATED
☑ PREVENT DULLNESS & DRYNESS

NATURAL OR WARM BLONDE

Salon frequency : every 2-6 months

YOUR NATURAL OR WARM BLOND ROUTINE

Bain Lumiere

Cicaflash

Blond Guard

SHOP THE ROUTINE

COOL
BLONDE

SHE HAS

Lift level: +++
Porosity: +++
Need of neutralization: ++

COOL
BLONDE

SHE NEEDS

☑ BOOST SOFTNESS
☑ STAY HYDRATED
☑ ANTI-BRASS CARE
☑ PREVENT UNWANTED TONES

YOUR COOL BLOND ROUTINE

Salon frequency: every 2 to 3 months

Bain Ultra-Violet, is a hydrating purple shampoo designed to reduce brassiness and increase brightness.

Masque Ultra-Violet, is an intensely hydrating purple masque to reduce brassiness and increase brightness while locking in plumping hydration.

Blonde Guard, is a innovative hydrating wonder shield leave-in spray, formulated to protect all types of blondes from their main aggressors.

SHOP THE ROUTINE

COOL BLONDE

Lift level: +++
Porosity: +++
Need of neutralization: ++

She needs:

☑ BOOST SOFTNESS
☑ STAY HYDRATED
☑ ANTI-BRASS CARE
☑ PREVENT UNWANTED TONES

COOL BLONDE

Salon frequency: every 2 to 3 months

YOUR COOL BLOND ROUTINE

Bain Ultra-Violet

Masque Ultra-Violet

Blonde Guard

SHOP THE ROUTINE

FREE YOUR
BLONDE RITUAL

Discover the complete Blond Absolu routine for all blondes

CLEANSE

BAIN BLOND

Gently cleanses and preps hair for a hydration treatment.

TREAT

CICAFLASH /
MASQUE ULTRA-VIOLET

An intense hydration with the weightless feeling of a condititoner.

GUARD

BLOND GUARD

Protects blond hair against external aggressors to keep salon-fresh blond.

SHOP BLOND ABSOLU

DEHYDRATION

UV DAMAGE

HEAT

DEHYDRATION

UV DAMAGE

HEAT

LET’S HIT THE ROAD

DISCOVER RELATED ARTICLES

UNVEIL THE BRIGHTEST, MOST HYDRATED BLONDE YOU'VE EVER IMAGINED!

Fight dryness, dullness, and unwanted tones with hyaluronic acid and vitamins C+E for luminous, hydrated blonde hair!

READ NOW

Brightening Hydration: The Science of Blonde Hair Care

This article will walk you through a scientific approach to address these blonde hair care needs.

READ NOW

THE BLONDE STRUGGLE IS REAL

Lightened and highlighted blondes often face dryness, dullness, and unwanted tones. Prepare to redefine your blonde journey with the revolutionary new Blond Absolu line.

READ NOW

UNVEIL THE BRIGHTEST, MOST HYDRATED BLONDE YOU'VE EVER IMAGINED!

Fight dryness, dullness, and unwanted tones with hyaluronic acid and vitamins C+E for luminous, hydrated blonde hair!

READ NOW

Brightening Hydration: The Science of Blonde Hair Care

This article will walk you through a scientific approach to address these blonde hair care needs.

READ NOW

THE BLONDE STRUGGLE IS REAL

Lightened and highlighted blondes often face dryness, dullness, and unwanted tones. Prepare to redefine your blonde journey with the revolutionary new Blond Absolu line.

READ NOW

Discover Related Articles

Discover how we combine our deep knowledge of hairdressers and their clients to imagine a world of hair care products that would exceed expectations

BRIGHTENING HYDRATION: THE SCIENCE OF BLONDE HAIR CARE

Blonde hair presents unique care challenges, often manifesting as dryness, texture changes, and color distortion like brassiness and dullness. These issues can become worse for blonde hair from the color process itself as well as due to enviornmental factors. This can leave hair vulnerable and dehydrated. This article will walk you through a scientific approach to address these blonde hair care needs.The concept of "Brightening Hydration" is addressed by combining advanced moisturizing agents like hyaluronic acid, and brightening and protective ingredients that aims to restore hair health and luminosity.

Read article

THE BLONDE STRUGGLE IS REAL

Read article

UNVEIL YOUR BRIGHTEST, MOST HYDRATED BLONDE YET

The perfect blonde often comes with the struggle of dryness, dullness, and unwated tones. Redefine your blonde journey with Blond Absolu. This advanced collection achieves brightness and hydration through the ultimate combination of hyaluronic acid and vitamins C+E that bring a luminousity and hydration to the hair.

Read article