SCIENCE:
REASONS BEHIND THE BLONDE STRUGGLE
Blonde hair has inherent structural differences and susceptibility to external aggressors like UV damage, heat, chlorine, salt water, and dehyration. These underlying structual vulnerabilities lead to what is comminly termed as "The Blonde Struggle."
DEMANDING TEXTURE: Characterized by dryness, thinning, and split ends which are all a direct result of a compromised hair structure often due to the lightening process and environmental stress.
COLOR DISTORTION: This includes brasiness and dullness which arise from pigment degradation, increased porosity, and the absorption of unwanted tones.
The Blond Absolu philosophy is that overcoming these visible challenges necessitates an in-depth comprehension of the biological structure and the environmental pressures that often overcome blonde hair.
THE SCIENCE OF BLOND ABSOLU
Brightening Hydration
Blond Absolu's advanced system is formulated to deliver unparalleled brightness and intense hydration through the combination of hyaluronic acid and vitamins C+E.
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BLOND ABSOLU
Learn how to guard your blonde from external agressors like heat, UV damage, chlorine, salt water, and dehyration with Blond Guard.
#FREEYOURBLONDE
BLONDE GUARD: YOUR NEW BLONDE HERO
Blonde Guard by Kérastase is more than just haircare; it's a powerful shield for your blonde hair. Formulated with hyaluronic acid and vitamins C+E, it's a sophisticated approach to deeply hydrate your hair while blocking blonde agressors like heat, UV damage, chlorine, salt water, and dehyration.
SHOP BLONDE GUARD
UNLOCK YOUR BEST BLONDE
Blondes know best, but professional treatments can make a big difference in your hair. Visit a salon for a professional diagnosis to discover your unique blonde care routine. Our hairdresses will offer tailored advice and expert tips to ensure your blonde remains beautifully hydrated and briliiantly bright.
FIND YOUR NEAREST SALON
