Première visibly reverses hair damage. This innovative dual-action repair for damaged hair leaves hair 99% stronger* and healthier. Première Repairing Shampoo when layered with the Repairing Treatment is the ultimate routine for damaged hair. It repairs bonds & removes calcium build-up for stronger hair inside and out**. Repairs persistent damage, reversing stiffness and dullness caused by calcium buildup from your shower water for 75% more shine*** and 93% less breakage****.
*Damage linked to frizz, dullness, roughness. Based on an instrumental and consumer test
**System of Concentre, bain & fondant *vs. non conditioning shampoo
***vs. unwashed hair
**** vs. non conditioning shampoo
Apply on wet hair, layered on top of Première Pre-Shampoo Treatment. Massage and emulsify. Rinse thoroughly. Follow with Première Fondant or Mask.
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