What does pomade for hair do? In look and feel, pomade is a bit like hair wax and is applied to towel-dried hair. However, pomades are meant to enhance sleekness nd add shine. The level of shine and hold varies by product. Explore our wax pomade from our Genesis Homme Collection for men’s hair styling. Hair pomade is great for all hair types and can be used by men with thin and thick hair. Pomade is always better for men who want a pompadour hairstyle or parted hairstyles. While pomade offers a flexible to medium hold, it isn't as strong as a hair gel, which makes it more pliable throughout the day. Find the best hair pomade for your hair styling needs. Shop the pomade hair styling set and save 10%.